Alan Gary Goldin

GOLDIN--Alan Gary, of Milwood, NY lost his battle with Non-Hodgkin's Lymphoma on Saturday October 27, 2007. Alan underwent an autologous stem cell transplant in July and fought valiantly. We were all so amazed by his strength. He was born on August 5, 1942, the son of Harvey and Nita Goldin who predeceased him. He leaves behind his beloved wife and partner of 38 years, Harriet (Brandler), two daughters whom he treasured, Stacey Wittekind and Allison; a son-in-law of whom he was proud, Marc; two darling grandchildren, Kevin Henry and Sydney Grace, a myriad of close friends and extended family whom he respected and loved. Alan was a product of the NYC school system -Bx Science; CCNY, from which he received a B.S. degree in Economics and Statistics; Baruch Graduate School where he was granted an MBA in Marketing. He then completed a stint in the Army Reserve before beginning a career in advertising, first in Media Research and then branching out into Media Planning. He started out at Grey Advertising; moved to Ogilvy & Mather; BBD&O, where he was Media Director for several years; Kenyon & Eckhardt; and then moved to the other side of the fence when he joined Jos. E. Seagram & Sons to head up a new in-house Media Agency. When that was disbanded several years later Alan landed various other posts at DeWitt, Grace & Rothschild and CIA. Four years ago he finally ventured out on his own and co-founded 3 Plus Media, the culmination of a life-long dream. During his career, Alan served as Chairman of the AAAA Media Research Committee, the AAAA Consumer Magazine Committee and the Agency Media Research Council and as Vice Chairman of the Media Advisory Committee for the Audit Bureau of Circulation. He was a Board member of Advertising Information Services and the Traffic Audit Bureau for Media Measurement. Alan was a highly sought after speaker and gave countless talks in the US and abroad. Alan's passion in life was golf. He was a member of the Whippoorwill Club in Armonk, a member of the Westchester Golf Association and a sought after partner throughout the advertising industry. His wit and low handicap always ensured him of a foursome. He will be missed by all who knew him and loved him. Funeral services will be graveside on Tuesday, October 30, 2007, at Sharon Gardens, Valhalla, NY at 1pm. In lieu of flowers, memorial contributions may be made to The Lymphoma Research Foundation, 111 Broadway, 19th Floor, New York, NY 10001-1005.