Bob was my best friend and colleague at Owen, a wonderful, hilarious, creative, joyous, brilliant, caring, and most positive soul. One of his greatest joys was seeing students both succeed and appreciate the process and excitement of learning. In 1998 and 1999 Bob and I conducted research that showed most Americans planned to withdraw most or all of their funds from banks and investment houses due to the Y2K scare, which could lead to an economic collapse. Our response was to teach more than 800 banks to turn the situation into a major marketing success—and it worked! That was Bob, always seeing problems as challenges that create opportunities. He was and in my heart is one of the finest individuals I have known, bringing honor and goodness and truth and trust and happiness to all he met. He defines the very best qualities of his chosen role of Professor. He was my buddy, my colleague, my mentor, and, most important, my friend. All who of us who knew him will celebrate his life forever.