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Fred Hayman (1925 - 2016)

Getty Images / Staff / Frazier Harrison

Fred Hayman (1925 - 2016)

Fred Hayman, the entrepreneur known as the Godfather of Rodeo Drive, has died at 90, according to The Hollywood Reporter.

His publicist confirmed the news to The Hollywood Reporter. He died at his home in Beverly Hills after battling a long illness.

Hayman was born in Switzerland in 1925. His family came to New York City during World War II. He began his career as an apprentice chef at the Waldorf-Astoria. In the 1950s, Conrad Hilton hired Hayman to run the banquet facilities at the Beverly Hilton in Los Angeles.

Hayman and George Grant opened a luxury boutique on Rodeo Drive in 1961. The Giorgio Beverly Hills boutique transformed the quiet street into a sophisticated fashion destination. The store took advantage of nearby Hollywood and became a favorite of celebrities and designers.

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Customers of Giorgio’s included Natalie Wood, Ronald Reagan, Elizabeth Taylor, and Diana Ross. From 1989 until 2000, Hayman served as the fashion coordinator for the Academy Awards.

In 2011, Hayman was honored with a star on the Rodeo Drive Walk of Style.

He is survived by his wife, Betty, three children, and 10 grandchildren.

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