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Family-Placed Death Notice
GWYNNE, Vernon D. VERNON D. GWYNNE Vernon D. Gwynne, husband, father, grandfather, Naval officer and a leader in the financial planning community, passed away peacefully on Sunday July 7 in Jacksonville, Florida. He was 85. Vernon was born in Union Township, Pa. to Edgar and Nell Gwynne. Eventually the family moved to Tampa, FL where he earned his Eagle Scout in 1944 before graduating from high school. Vernon joined the Navy toward the end of WWII starting as a seaman recruit and through the years climbed the ranks to retire as a Commander in the Naval Reserves specializing in antisubmarine warfare stationed aboard destroyers. Vernon attended Wofford College (Class of 1950) in Spartanburg, SC where he played basketball for the Terriers. While at Wofford Mr. Gwynne met Betty Ragan a student at nearby Converse College. They became engaged on their third date. Through the 1950s and 60s he worked for Investors Diversified Services and Western Union eventually becoming the president of three of its subsidiary corporations including one in Jacksonville. In the 1970s Mr. Gwynne joined Financial Services Cooperation in Atlanta, GA, before becoming a principal at Hamlett, Gwynne, Wells, Parsons and Associates. Vernon became one of the first to earn the Certified Financial Planner (CFP) certification and later became a Registered Financial Consultant (RFC). One of Mr. Gwynne's greatest professional accomplishments was becoming the executive director of the International Association of Financial Planners (IAFP), predecessor to the Financial Planning Association, where he grew the fledgling organization from 3,800 members to over 13,000 in four years. During his tenure he also helped to establish both a code of ethics and standards of professional conduct for CFPs. Returning to private practice he co-founded Source International a broker dealer firm in Irving, TX before establishing Financial Services Exchange (FSX) which brought together investment sponsors and clients looking for investment opportunities as well as holding quarterly meetings and seminars for broker dealers. In 2004 Mr. Gwynne was recognized for his achievements with the Loren Dunton Memorial Award, financial planning's highest honor. The Gwynnes moved from Texas to Lady Lake, FL, where at age 70 he ran for and was elected to the office of community supervisor. In 2004 the Gwynnes returned to Jacksonville where Mr. Gwynne was a proud member of Isle of Faith United Methodist Church and served on the board, for several years. Vernon is survived by his wife of 63 years Betty Gwynne, daughters, Margaret Aaron, Clear Lake, TX, Jan Lipsky (Bruce) and Anella Oakes (Michael) of Jacksonville and five grandchildren Jessie Felter (Rusty), Charlotte, NC, Justin Aaron (Martha), Clear Lake, TX, Emma Dreyer (Eric), Gainesville, FL, Ragan Aaron, San Marcos, TX and Chevy Oakes of Jacksonville. A memorial service will be held at Isle of Faith United Methodist Church, 1821 San Pablo Road South, Jacksonville, Florida 32224 on Thursday July 11 at 5 p.m. In lieu of flowers a memorial can be made to Isle of Faith.
Published in The Atlanta Journal-Constitution on July 10, 2013