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Lisa Madsen

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Lisa Madsen Obituary
Madsen, Lisa

Lisa Lea Ann (Hagemeier) Madsen, 52, peacefully surrendered to triple-negative breast cancer on May 18, 2013 after warring against the disease for more than 3 years.

Family and friends may call on Tuesday, May 28, 2013 from 5 to 6:30 p.m. at St. Bernard Parish, 2040 Hillside Lane, Green Bay. A mass to celebrate Lisa's life will begin at 6:30 p.m.

Born on November 23, 1960 in Austin, MN Lisa was the third daughter of Harlan "Huck" and Rose Hagemeier of Green Bay. With a quick smile and very deep dimples, she won over many hearts as a child. Her cuteness and skill with her pony Miss Ebony impressed judges at horse shows in her youth. The leathers and trophies proclaiming her "High Point Youth Rider '71" still adorn her living room today.

After graduating from Green Bay Preble High in 1978, Lisa headed west where she worked in dental sales and attended college.

Returning to her roots and family in Green Bay in 1986, Lisa had the good fortune to meet the love of her life Larry Madsen. For years they worked hard together to manage The Moorings in Sturgeon Bay. Many friendships were formed and fish stories were told around the bar there.

Lisa's successful career in the insurance industry began in 1992, the year she and Larry married on February 16. Knowing she could provide customer service better than others and with Larry's full support, Lisa founded NEW Insurance Concepts in Sturgeon Bay in February 2001. With her all-woman team, Lisa won many accolades from Erie Insurance and others. Because of her marketing and people skills, Erie featured Lisa on the cover of its company magazine and sent her across the US to share her talents with other insurance professionals.

Many years of serving her insurance clients and watching Larry grow his business, Door Guard Security Systems, enabled Lisa and Larry to travel the world. Her family quickly learned not to expect to spend her birthday or Thanksgiving with Lisa as she always was scuba diving in some warm water or making footprint greetings on a tropical beach.

But in the last several years neither business, travel, nor Larry were enough for Lisa. She again returned to the horse world. The Door County 4-H Horse and Pony Project kids became her extended family along with other Appaloosa owners of the Midwest. All through her early cancer treatments, Lisa put on her boots and cowgirl hat (sometimes over a completely bald head) and wowed judges with either Eddie (APHA After Dark Secrets) or Yolo (APHA All About the Image), the two national-champion equine loves of her life.

After selling NEW Insurance Concepts last year, Lisa and Larry packed up the horses for the warm Winter of Ocala, FL. There she trained with Eddie and Yolo while experiencing the complications of her advancing cancer. She did all of this with the goal of showing her beloved horses at the World Appaloosa Show.....a dream she held until her last breath.

Lisa was preceded in death by her father in December 2007 and her grandparents.

Living on to honor Lisa's memory are: her loving husband, Larry Madsen of Sturgeon Bay; her mother, Rose Hagemeier of Green Bay; her sister, Patricia Hendricks of Dubuque, IA; her sister, Terry Hagemeier and her life partner, Laurie Cooney of Green Bay. Christian Hendricks of Sioux Falls, SD and Allison Hendricks of Dubuque will also greatly miss their Aunt Lisa as will Allison's daughters Kaitlyn, Hailey and Raelyn, who Lisa called "the Shorties." Members of Larry's family who will grieve her death include: his mother and stepfather, Valletta and Marvin Jensen of Audubon, IA; his brother and wife, Jeff and Chelle Madsen of Creston, IA and their daughter, Tiffany; step-brothers, the Doug Jensen family and the Jerry Jensen family, Iowa.

In lieu of flowers, Larry and Lisa's family have established a memorial fund in her honor to benefit the Door County 4-H Horse and Pony Project.

Published in Green Bay Press-Gazette from May 23 to May 28, 2013
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