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John E. "Jack" Severson

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John E. "Jack" Severson Obituary
Severson, John E. "Jack'

John E. "Jack" Severson, a man known both for his success in the broadcasting industry and his gentle love of family, died Thursday, March 20, in Orlando, Florida, after suffering a massive stroke.

Born May 20, 1923, to Conrad and Betty Severson in Madison, Wisconsin, Jack graduated from Madison West High School, served as a First Lieutenant in the U.S. Army in World War II, and participated in the D-Day invasion of Normandy in 1944. He received a degree in Journalism from the University of Wisconsin, where he met his wife Virginia "Jini" Severson to whom he was married for over 66 years.

Jack's career began in advertising during the 1950s, and in 1960 he went on to become the Owner and General Manager of Cub Radio, Inc. in Manitowoc, Wisconsin. There he built the fledgling WCUB radio into a thriving commercial success, became one of the pioneers of FM radio broadcasting in the 1970s, and developed a network of stations that carried his sport fishing reports to major markets in the Midwest. Jack Severson was inducted into the WISCONSIN BROADCASTRERS HALL OF FAME in 1996. Jack is remembered as an influential President of the Wisconsin Broadcasters Association, and is also is a past president of the Manitowoc Chamber of Commerce and a lifetime member of the Elk's Club, Lions Club, American Legion, and Veterans of Foreign Wars.

Jack is survived by his sister, Betsy; son, Eric and his wife, LeThuy; son, John and his wife, Suzanne; son, Dave and his wife, Mary; daughter, Karin (Severson) Harrison and her husband, Bob; ten grandchildren, Michelle, Erinn, Erik, Autumn, Katy, Steve, Liz, Anh, Carrie, and Nicole; and four great-grandchildren Nicholas, Lola, Josiah and Sarai.

Memorial services will be held at the Jacaranda Trace Retirement Community auditorium, 3600 William Penn Way in Venice, Florida, Sunday April 13 at 3 p.m.

Published in Manitowoc Herald Times Reporter on Apr. 1, 2014
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