James Ellis Lattie
A long-time practitioner in Bay Area public relations, died April 2, 2014 in Oakland, CA. Mr. Lattie was born September 25, 1933 in Glendale, CA, the only child of Lesbia "Dolly" Lattie and Melvin J. Lattie.
A graduate of Phoenix High School in Phoenix, OR, where his parents operated pear orchards in the Rogue Valley, Mr. Lattie went on to Oregon State University where he earned a B.S. in agricultural economics. From 1955-56, he was editor-in-chief of the Oregon State Daily Barometer.
Mr. Lattie served as a public relations associate for U.S. Steel Corporation in Pittsburgh, PA. He returned west to manage the Public Information Office of the East Bay Municipal Utility District from 1968 to 1985, during the years of a record drought in Northern California. He later managed government relations and communications for Diablo Communications and was a consultant specializing in real estate and permitting for several telecommunication companies.
In earlier years, he was a staff reporter for California-Oregon Broadcasting, Inc., in Eureka, CA, in Medord and in Klamath Falls, OR. He was also a staff reporter for the Portland, OR, Oregonian, and a congressional assistant in Washington, D.C. for Hubert B. Scudder of Humboldt County, CA.
Mr. Lattie was a member of Sigma Delta Chi (journalism honorary), Sigma Alpha Epsilon fraternity, the San Francisco Public Relations Round Table, E. Clampus Vitus, the Vintage Club of San Francisco, and the San Francisco Press Club.
He is survived by his three stepchildren: Eric L. Munson of Pelham Manor, NY, Genevieve "Gigi" Monterrosa of Alameda, CA, Anna M. Woods, of San Jose, CA. A memorial service will be held on May 4, 2014 at 2:00 PM at The Regional Parks Botanical Garden, in Tilden Regional Park. Gifts in his memory can be made to
or the Friends of the Regional Parks Botanic Garden.