Jon Flora, who has served as president of Fry's Food Stores of Arizona since August 2007, died Friday, according to several sources.
Flora's warmth was conveyed to store customers through frequent radio and TV ads and in-store promotions. As a longtime company employee who rose through the ranks, he also was held in high regard by many of his employees.
Tolleson-based Fry's employs 18,000 employees in Arizona.
Fry's is a division of the Kroger Co., and Flora served in several leadership positions with Kroger during a career spanning more than 40 years.
He guided several Kroger divisions as a senior vice president and also served as the president of the company's Great Lakes division, headquartered in Columbus, Ohio. He began his career in 1971 with the company's Dillon stores.