Horst Rechelbacher (1941 - 2014)

  • "Dear Horst, tonight, on your birthday, I recall your great..."
    - Dedee Benrey
  • "Horst, you came to me this evening in my meditation & I..."
    - Sarah Swan
  • "It'been several months now, that Horst has "left the bldg"...."
    - Susanne
  • "Our sympathy to the family. Have used the products for..."
  • "Sorry for your loss. Ps 37:29"

Horst Rechelbacher (Photo By Dave Buresh/The Denver Post via Getty Images)
OSCEOLA, Wis. (AP) — Minneapolis-based Aveda Corp. says the founder of the beauty-products company has died at his Wisconsin home at the age of 72.

A notice posted on Aveda's website says Horst Rechelbacher died in Osceola, Wis., on Saturday after an illness.

Rechelbacher was an Austrian immigrant who founded the company in 1978. He started with one salon that he turned into larger company that he eventually sold to Estee Lauder Cos. for $300 million.

Aveda sells hair-care and skin-care products for men and women.

Aveda Global President Dominique Conseil says Rechelbacher will be remembered for his vision and leadership. She says in a statement he brought holistic beauty to the industry, "connecting hair, face and body as one."

The St. Paul Pioneer Press says Rechelbacher was diagnosed with pancreatic cancer in 2011.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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