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Nicols, John G.  
Nicols, John G. Clifton Springs: John G. Nicols passed away at his home on January 23, 2015 surrounded by his loving family following a courageous battle with cancer. He is survived by; his wife, Diane; children, Ranae Nicols-Fiorentino & Warren Nicols; brothers, Henry, Howard, Peter, and Steven and their families; mother-in-law, Julia Pettit; brothers-in-law, Donald and Mark Pettit; sisters-in-law, Terry Moody, Deborah Watkins, and Denise Schweigart; and his beloved dog, Uska. Friends may call on Monday, January 26 from 5-7pm at Halsted-Patrick Funeral Home, 19 N. Main Street, Manchester. A funeral service will be held the following day at 12pm at the funeral home. Burial in Woodlawn Cemetery in Canandaigua will be held at the convenience of the family. In lieu of flowers, donations in John's memory can be made to Ontario-Yates Hospice, 756 Pre-Emption Rd., Geneva, NY 14456.
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Published in Rochester Democrat And Chronicle on Jan. 25, 2015
Novak, Eugene F. "Gene"  
Novak, Eugene F. ("Gene") New York City, NY: Eugene F. ("Gene") Novak, formerly of New York City, died peacefully from natural causes at the age of 89 on Monday, January 19, 2015 in Cortland Manor, New York. The son of a steel mill worker, Mr. Novak was a prominent advertising executive for over 40 years, He was born in Johnstown, Pennsylvania, on May 4, 1925. He was the son John Novak and Amelia (Havel) Novak. He enlisted in the U.S. Army at the age of 18 during World War II, eventually landing at Normandy on D-Day+2. At the end of the war, he remained in Paris for several months writing for the 'Stars & Stripes' newspaper. Upon returning to the States, he enrolled at the University of Pittsburgh where he obtained a BA degree in English. He married Joan Tross, who also hailed from Johnstown, in 1947. They had two sons, Gregory and Mark. Mr. Novak spent his entire career in advertising. He began as a radio producer in Buffalo, N.Y. for WKBW, and then became a copywriter at the Wells advertising agency in Buffalo in 1950. Several years later, he joined the Rumrill Company ad agency in their Buffalo office. In 1959, he transferred to Rumrill's headquarters in Rochester, N.Y. where the agency through a merger would become known as Rumrill-Hoyt. Mr. Novak eventually became president and creative director of Rumrill-Hoyt in 1969, at the age of 44. Under Novak's leadership, the company grew to become one of the largest agencies in the country, with a roster of clients which included Kodak, DuPont, Aer Lingus, Duffy-Mott, and Courvoisier. As creative director, Novak was responsible for creating many of the agency's most memorable campaigns including "Polly wants a Keebler", "Utica Mutual - the insurance which begins with You" and the groundbreaking radio spots for Molson Ale, for which the agency won several Clio awards. He also originated Rumrill's Three "I" creative process ("Idea, Identity, and Impact") which the agency used in developing its successful advertising campaigns. Mr. Novak also wrote frequently for various media publications, and he was portrayed in Printer's Ink magazine in the well-known "This is Carrington Upstairs" feature article. He also took great pride in being the inaugural winner of the New Yorker's Cartoon Caption contest. When Rumrill-Hoyt opened an office on Madison Ave. in 1970, Novak relocated to Manhattan. The agency grew to become one of the Top 50 advertising agencies in the country. The agency was later acquired by the Saatchi & Saatchi agency and Mr. Novak retired. His later years were spent enjoying time with his family, going to Broadway musicals, listening to Big Band music at Birdland every Friday night, and reading poetry and literature. Mr. Novak is survived by his two sons and their wives, two brothers, five grandchildren, and six great-grandchildren. In accordance with his wishes, a private remembrance will be held by members of his immediate family. May his memory be a blessing for all who knew him.
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Published in Rochester Democrat And Chronicle on Jan. 23, 2015
Nowack, Arlene L. (Stewart)  
Nowack, Arlene L. (Stewart) Livonia: January 21, 2015 Arlene Louise (Stewart) Nowack born October 29, 1935 at Genesse Hospital Rochester, NY. Predeceased by her husband, Roy Nowack in 1987, parents James and Marion Stewart, and siblings Carol (Thomas) Gouthro and Larry Stewart. Survived by her son Dana ( Penny) Nowack; grandaughter, Taylor; brother, James ( Barbara) Stewart; sisters, Diane Stewart & Donna (Gene) Morsch; aunt, Esther Sharpe; sisters-in-law, Dorothy Stewart, Louise Dolliver, Jessie Buckman, Eunice Davidson and Joanne (Doug) Mastin; several nieces & nephews, cousins and many dear friends. Friends may call Monday 2-4, 6-8 PM at Kevin W. Dougherty Funeral Home, 21 Big Tree St. Routes 15 & 20A, Livonia where services will be held Tuesday at 11 AM. Burial, Union Cemetery, Livonia. Memorial contributions maybe made to the Harrison-Lee American Legion Post Auxiliary, PO Box 214, Livonia, NY 14487 or the Palliative Care Unit Strong, 601 Elmwood Ave. Box 687, Rochester, NY 14642. To send condolences or more information, visit:
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Published in Rochester Democrat And Chronicle from Jan. 23 to Jan. 25, 2015
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