Omar Marcus Hovde

May 11, 1919 - March 22, 2013
Omar started life in Mayville, North Dakota, the son of Norwegian immigrants and the youngest of 6 children. He had four brothers and one sister.
Omar's parents divorced shortly after he was born leaving his mother and older sister to raise him until his early teens. At one point in time, all of his brothers were drivers for Consolidated Freightways in Portland, OR and Weiser, ID. So, with their coordination, Omar was able to visit them via cross-country rides on Consolidated trucks.
At age 16, with his mother's blessing and encouragement, Omar relocated to Weiser, Idaho to live with his older brother George and George's wife Helen. There, he was able to attend and graduate from Weiser High School where he enjoyed basketball and became a star player on the school's team. Omar was always thankful for the supportive environment and the encouragement to continue his education that George and Helen provided him.
For the rest of his life Omar remained committed to reading, learning, and keeping informed on current economic and political issues. Omar was more than willing to debate those issues with you as well!
After graduation, Omar moved to the Portland, Oregon area to begin work as a driver for Consolidated Freightways. During his employment there, Omar was able to learn many lessons on how businesses are successfully and unsuccessfully run. This perceptiveness and competitiveness would continue to serve him well throughout his life.
Most importantly, however, in the company's office he met another employee who became the love of his life, Juanita (Nita) Reynolds. Omar and Nita were married on September 13, 1940 in Portland.
After the onset of World War II, Omar, a lifelong patriot, enlisted in the U.S. Army and became a Staff Sargent and trainer at Ft. Lewis, Kentucky. Omar and Nita's first son, Denton, was born there.
At the conclusion of the war they returned to the Portland, Oregon area where Omar went to work again as a driver for Consolidated Freightways. Shortly after returning, their second son Dean was born in the Portland suburb of Oregon City, Oregon.
In the early 1950's, Omar, Nita, Denton and Dean returned to Weiser where Omar and his brother George became entrepreneurs with the purchase of a small soft drink bottling business. They initially produced Yankee Doodle Root Beer, Nesbitt's and 7-Up, among others.
While in Weiser, in 1954, Omar and Nita's third son, David, was born. All 3 sons grew up working in the soft drink business from the ground up, from sorting empty pop bottles to eventually managing and running the business.
In 1970 Omar purchased a Coca-Cola bottler in Payette, ID and merged the two companies. Omar and Nita moved to Fruitland, ID while a new facility to house the combined company was being built.
Omar was involved as a member of several organizations such as the Elks, Lions, and the Weiser Chamber of Commerce. He also served as president of the Idaho Utah Montana Bottlers Association, where he was proud of his activity in state and federal legislation.
Omar was an avid outdoorsman. He loved to take Nita and their boys hunting, fishing and camping in locations ranging throughout Idaho, Oregon and the Northwest every chance they had.
He fished for many years with his friends from Weiser, Seth and Rahda Dunn and Floyd and Evelyn Stoneman. They each had their own boats and were, of course, quite competitive.
Omar and Nita also enthusiastically took up golfing. Omar loved the game for the friendly competition, the exercise, the time spent outdoors, and the socialization with fellow golfers. But, for Omar, the most treasured part of golf was that it was a wonderful activity that he and Nita could enjoy.....together.
By the mid 70's their three sons were successfully running the bottling business, which allowed Omar and Nita the freedom to become "snow birds" and to start enjoying winters in Arizona. They bought their first home at Apache Wells in 1978. Omar and Nita, being avid golfers by now, became original founding members of Apache Wells Golf Club. They continued to enjoy and treasure the activities and friendships fostered in Arizona for the rest of their lives.
Their love of golf and the outdoors also led Omar and Nita to become part-time residents in the mountains of McCall, ID. Summers spent golfing, fishing, and socializing in McCall were the perfect companion to their winters in Arizona.
Along with traveling between their residences in Idaho and Arizona and visiting numerous states, Omar and Nita were able to enjoy travel abroad to places such as Austria and the Caribbean.
After losing his beloved wife of 66 years, he continued to come back to Apache Wells from Idaho every winter.
A few years later, he met Esther Pogue, who became his golfing and traveling companion.
He is preceded in death by his parents, brothers and sister, and wife of 66 years.
Omar is survived by his sons and their wives, Denton (Barbara), Dean (Virginia), David (Carol). He is also survived by 8 grandchildren, 18 great grandchildren, and 4 great-great grandchildren, two nieces and a nephew.
A private family internment will be followed by an open house memorial reception for family and friends 4-7 P.M., May 16th at Plantation Golf Course in Boise. Please join his family for a time of sharing and celebrating his life.
Memorial donations may be made to American Legion Post #0002 (Wounded Veterans) 1829 Ancestor Ave. Boise, ID 83704 or to a .

Published in Idaho Statesman on May 12, 2013