Lowell I. Farley

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Lowell Irven Farley

81, of Fort Lauderdale, passed away Tuesday, July 3, 2012, in his home in Fort Lauderdale following a vigorous battle against lung cancer. Together with his wife, they became one of the most foremost book publicity teams in the nation, promoting and touring hundreds of best-selling authors for premier publishing houses for over 30 years from their Fort Lauderdale home. Together, they pioneered the now-accepted work-from-home business model while he and his late wife successfully parented their two children to adulthood.

Born January 2, 1931 in Indianapolis, IN, he was the son of Joseph Rich and Velma Jane Farley, the third of five children. He grew up in Indianapolis, attending Indianapolis public schools, graduating from Emmerich Manual High School with honors in 1948. It was in high school where he discovered his love for language, writing, and journalism, becoming an editor for his high school paper and yearbook. Upon graduation, he received a scholarship to attend Butler University in Indianapolis, studying journalism until the Korean War broke out in 1950. In early 1951 he enlisted in the United States Air Force and served until 1953, honorably discharged as a 2nd Lieutenant. He returned home to Indianapolis, to his college studies, and worked as a night-beat reporter with the Indianapolis Star.

Graduating from Butler University with a Bachelor of Arts in Journalism in 1955, he moved to New York City to work for United Press International. He remained in New York City for the next 20 years, building his career and specializing in the corporate public relations arena for various Fortune 100 companies including RCA, GE, and International Paper. While in New York he married Edna Carol Rosky on February 9, 1971. In 1976 they relocated to Fort Lauderdale with their two young children. There they stayed for the next 36 years, cultivating a highly successful national book publicity business while raising their two children. They celebrated 40 years of marriage, partnership, and friendship before his beloved wife lost her own battle with bladder cancer on April 4, 2011.

An active member of the Church of Jesus Christ of Latter-day Saints, Mr. Farley is regarded as one of the pioneers of the LDS Church in South Florida. Serving over the decades in a myriad of volunteer capacities, he stressed the importance of faith-based living and service by his example, giving freely of his time, talents, and gifts to the local Church community right up to the time of his death. Most often described as "eloquent, generous, stalwart, and faithful," Mr. Farley applied these qualities throughout his professional career, Church service, and his family life alike.

Mr. Farley is survived by his loving family including daughter Eliza Jane Farley Gomez and her husband, Benjamin, of Ft. Lauderdale; son, Lowell I. Farley, Jr. of Houston, TX; sisters Janice Farley Hicks and Mary Katherine Willsey of Indianapolis, IN; and a number of nieces, nephews and cousins.

A viewing will be held Friday, July 13, 2012, from 4 to 8 pm at the Baird-Case Jordan-Fannin Funeral Home, 4343 North Federal Highway, Fort Lauderdale, FL 33308, followed by a memorial service at 10 am Saturday, July 14 at the Church of Jesus Christ of Latter-day Saints, 3201 Lyons Road, Coconut Creek, FL, 33063. In Indianapolis a viewing and memorial service will be held Tuesday, July 17, 2012, at the Church of Jesus Christ of Latter-day Saints, 900 E. Stop 11 Road, Indianapolis, IN 46227. The viewing will be held from 5 pm to 6:45 pm, with the memorial service beginning promptly at 7 pm. Internment with full military honors will follow at 10 am on Wednesday, July 18 at the Greenwood Cemetery in Greenwood, IN. Local arrangements entrusted to G.H. Herrmann Madison Avenue Funeral Home . Online condolences may be shared with the family at: http://www.ghherrmann.com.

Donations in Mr. Farley's behalf may be made to the or to Gilda's Club of South Florida.

Published in the The Indianapolis Star on July 15, 2012
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