Nanci Lynn Evarts

Evarts, Nanci Lynn
September 4, 1948 - September 24,2010
Nanci Evarts passed away on Friday, September 24th, after a brief but courageous battle with cancer. Founder and President of Marketing Strategies Group, a California-based marketing consultancy, Nanci was known throughout the insurance industry for her skills in communications, marketing and sales strategy development. She founded her firm in 2003 after serving as VP Corporate Communications for AON Services Group of AON Corporation, and Swett & Crawford, a leading wholesale broker. She had a varied background in sales, marketing and public relations, working in corporations and public relations firms in the Midwest and West Coast beginning at 3M. She is a graduate of The University of Minnesota.
Nanci gave back to her industry as a leader of The Insurance Marketing Communications Association (IMCA), serving as its President and member of the IMCA Board of Directors.
Nanci was happiest when she was singing. She was a member of the Harborlights chorus which won first place in the 2007 International Competition, in Calgary, Canada and is competing again in October. An accomplished lead, she was also a member of a number of competitive quartets over a 40+ year association with Sweet Adelines International. Singing brought much joy to Nanci and her sisters in harmony. Her passion for singing and fellowship was surpassed only by devotion to her family and friends.
She is survived by her mother, Fern Hoffman; husband, Bill Evarts; son Jeffrey Hoffman, daughter Kimberly Hobscheid, son Jeff Evarts and grandchildren Emma, Drew and Alex, daughter in law, Jennifer and son in law Mark.
A memorial service will be held on November 6. For more information when preparations are completed, please send an e-mail to nevarts@verizon.net with ?service? in the subject line. Contributions in Nanci?s memory may be made to: Sweet Adelines International PO Box 470168, Tulsa OK 74147.and The Cancer Fund.