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Ronald D. Goldman

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Ronald D. Goldman Obituary
February 19, 1931 - August 11, 2010

Ronald D. Goldman, 79, passed away peacefully and was surrounded by his family on Wednesday, August 11, 2010.

Ron was born in Los Angeles on February 19, 1931 to Ann and Norman Goldman. He attended Marshall High School and UCLA. He served in the California Air National Guard and the US Air Force during the Korean War. After the war he worked at a variety of jobs, including toy store clerk, salesman for the Glendale Mill Company, and stock broker. However, he was a natural born salesman, and after selling merchandise door-to-door for several years, he formed United States Sales Corporation (aka U.S. Purchasing Exchange) with Ted Slavin in 1962.

U.S. Sales would go on to become one of the most popular direct mail order catalog companies in the world, eventually employing over 2,000 people. Ron was a brilliant promoter, and he pioneered some of the earliest forms of sweepstakes and contests, creating marketing techniques that have since been utilized by some of the largest retailers in the world. He was known as a fair and honest businessman and an extremely beloved employer, treating each and every one of his employees as if they were family.

Ron was also a generous supporter of the arts and many humanitarian causes. There are too many to name here, but the Royce Center Circle at UCLA, Disney Hall, the L.A. Philharmonic, Music Center, Jewish Home for the Aged, the Jewish Federation of Los Angeles, the Brentwood School, the Children's Hospital of Los Angeles, and Doctors Without Borders are among the many charities and organizations he supported.

Ron was an avid runner, skier, and fisherman. He loved backpacking in the High Sierras, and enjoyed many fishing and camping trips with his friends and his sons in the beautiful mountains surrounding Mammoth, CA. A sports fan, he had season tickets to the Lakers and Dodgers, and was believed to be the oldest, continuous Laker season ticket holder, having had seats since 1965. One of his proudest moments was when he carried the Olympic torch during the 1984 Olympics in Los Angeles.

Ron married Bernice Cohen in 1952. They had three sons, Stephen, Rick, and Jeffrey. Ron and Bernice divorced in 1971. In 1974 he married Sheilah Page. They had a daughter, Shoshanna, and a son, Jordan. They divorced in 1994. Ron is survived by his son Stephen and daughter-in-law Diana and their sons Bryan and Matthew; his son Rick and daughter-in-law Cindy and their sons Kevin and Brent and their daughter Dru; his son Jeffrey and daughter-in-law Kimberly and their son Nathaniel and their daughter Madeleine; his daughter Shoshanna and her husband Chris Sugahara and their soon-to-be born son; and his son Jordan.

Ron was blessed with an abundance of love and attention from his family, friends, and employees. He will be remembered for his kindness, generosity, and sense of humor. He will be deeply missed and forever remembered by everyone who was fortunate enough to know him.

A memorial service will be held at 2 p.m. on Sunday, August 15th, at Mount Sinai Hollywood Hills (800) 600-0076. In lieu of flowers, donations in Ron's memory may be sent to the Jewish Federation of Greater Los Angeles, 6505 Wilshire Blvd., Suite 1100, Los Angeles, CA 90048.
Published in the Los Angeles Times on Aug. 13, 2010
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