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William Brooks

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William Brooks Obituary
William Brooks

AGE: 50 • Manhattan, NY

William "Bill" Brooks, 50, formerly of South Plainfield, currently of New York City's Upper West Side, died unexpectedly on Sunday, March 30, 2014. Born in and raised in South Plainfield, Bill resided in New York for most of his life. Bill graduated from South Plainfield High School in 1982. He went to earn his Bachelor's Degree from Northwestern University followed by earning his MBA from the J.L. Kellogg Graduate School of Management.

Bill was currently the WorldWide Managing Director at TBWA/Chiat/Day, which was the global creative partner to PepsiCo, Pepsi Max, Mountain Dew, Mirinda as well as 7UP across TBWA BBDO and OMD. His primary objective was to lead his team in order to provide global brand leadership and operational excellence for the PepsiCo beverage relationship in over 150 countries.

Prior to TBWA/Chiat/Day, he gained notoriety as he served as the key leader on his team that developed the first ever worldwide creative campaign to unify and re-stage Visa following the IPO in 2007. Through his tireless efforts and creative nature, Bill was bestowed with numerous awards of excellence over the course of his career: 1997BrandWeek Marketer of the year (Sprite), 1995 AdWeek Campaign of the Year (Sprite), and Gold Lions at Cannes which included the American Express "Webisode" campaign with Jerry Seinfeld in 2004. Bill has also received Effies for American Express, Kraft and Visa creative work. His hobbies included skiing, traveling tennis, all water activities and his only son, which was his biggest passion in life.

Bill is predeceased by his parents William "Randy" Brooks and Rochelle M. Brooks. He is survived by his son Alexander Brooks and by his two brothers Sean of South Plainfield and Christian and his wife Deidre of Florham Park. Funeral Services will be held privately.



Published in Courier News on Apr. 2, 2014
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