Martha Carr Atwater

1964 - 2013
Atwater, Martha Carr
Martha Carr Atwater of Brooklyn Heights, NY, died on February 22, 2013, after a sport utility vehicle jumped a curb and struck her. She was taken to University Hospital of Brooklyn at Long Island College Hospital where she was pronounced dead. She was 48. Ms. Atwater was born in Rochester, NY, on April 30, 1964, daughter of Julian and the late Patricia Carr Atwater of Rochester. Ms. Atwater is survived by her husband of 19 years, Thomas Peter Wallack, and two children, Chloe and Olivia, sister Sarah Mayer of Scarborough, NY, and her husband Robert, and brothers John Atwater of Potomac, MD, and his wife Mary, and Stephen Atwater of Walnut Creek, CA, and his wife Leslie, and four nieces and three nephews.

In addition to being a devoted wife, mother, daughter, sister, aunt and an active participant in Brooklyn activities, Ms. Atwater, a Princeton University graduate, was an experienced television producer, writer, branding strategist and creative executive, with screen credits on over 200 half-hours of live-action and animated programming for children and families. She was also the author and co-author of several children books. As Vice President of the Entertainment Media Group at Scholastic, Inc., her mandate was to adapt best-selling book series into international multi-media franchises. Her producing credits include "Animorphs," "Clifford The Big Red Dog," "Dear America," "Goosebumps," "Horrible Histories," and "I Spy." Among her awards, are Daytime and International Emmys and a Humanitas Prize in 2001 in the Children's Animation Category for "A New Friend - Clifford The Big Red Dog." As a writer, her credits include "WordWorld" where she was part of the team that won a Daytime Emmy Award for Outstanding Writing in Animation in 2009, "Arthur," "Baby-Sitters Club," "Giant Microbes," and the UK series "Big and Small," which won a British Academy of Film and Television Arts (BAFTA) Award for Best Children's Series in 2009. She was nominated for Emmys for Outstanding Writing in Animation in three consecutive years, 2001 – 2003, for her work on "Clifford The Big Red Dog." Recently, she launched her own blog at

The church service will be held Friday, March 1, at 3:30 p.m. at Grace Church, Brooklyn Heights, NY. In lieu of flowers, the family requests donations to The Packer Collegiate Institute, in memory of Martha Atwater, 170 Joralemon St, Brooklyn, NY 11201 or

Published on from Feb. 27 to Feb. 28, 2013