Jim Reading, 87, passed away at his Rancho Bernardo home on Friday, May 4, 2012. Jim was born on June 26, 1924, in Milwaukee, WI. He served in the 100th Army Infantry Division during WW II. Jim married Irene Kelley on May 24, 1944. Mr. Reading spent most of his professional career in the transit industry and was known as the "Father of Transit Marketing". He also worked for Copley Press for many years.|
Jim was extremely active in the community, which led to him being inducted into the RB Hall of Fame. His accomplishments include being a past president of the Rotary Club of Rancho Bernardo, past president of the Spirit of the Fourth, past president of the National PR Society San Diego Chapter, past president of the Ad Club of San Diego, past president of the Boys Club of San Diego and member of the National Society Sons of the American Revolution. He was also a member of RB Continuing Education, the RB Chorale and San Rafael Catholic Church.
Jim is survived by his beloved wife of 67 years, Irene of Rancho Bernardo; children, Wendy (Pat) Allen of Poway, James (Carol) Reading, Christopher Reading, Mary (John) Obermeyer, and Kevin Reading (partner Jim Berwick) all of San Diego; sisters, Loretta Tobin of Escondido, Virginia Kelley of Clinton, AR; grandchildren, Stephanie, Brian, James and Anthony; and great-grandson, Tyler. He was preceded in death by his brother, Edward Reading.
Visitation will begin at 12:15 p.m. on Friday, May 11, 2012, at San Rafael Catholic Church in Rancho Bernardo with the Funeral Mass to follow at 1 p.m. Reception details available at the church. In honor of Jim the family requests that all in attendance dress in "Aloha Attire" or similar style. The Committal will be at 10 a.m. on Monday, May 14, 2012, at Fort Rosecrans National Cemetery.
In lieu of flowers, the family requests that memorial contributions be made in Jim's name to the Elizabeth Hospice Foundation – www.elizabethhospice.org.
Arrangements are by Alhiser-Comer Mortuary.
Published in the Pomerado News on May 10, 2012