Phil Rose (1932 - 2014)

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Phil Rose

November 14, 1932

March 23, 2014

Phil Rose passed away peacefully, surrounded by his loving family, on March 23, 2014, at the age of 81 after his battle with cancer.

A native of Salina, Kansas, and a graduate of the University of Denver, Phil moved his wife, Merle, and two young daughters, Valerie and Dana, to Reno in July of 1958. That move marked the beginning of a long and successful career in Reno. He spent more than 20 years in the broadcast industry as a talent, in sales and sales management, and as vice president and general manager of both KOLO TV and KOLO Radio for the Donrey Media Group. In 1979 he established Phil Rose Advertising, a full-service advertising agency that became Rose-Glenn Advertising in January of 1989 when his daughter, Valerie Glenn, joined the firm, and ultimately became The Glenn Group. Phil was also President and founder of Kelley-Rose, Inc., an advertising sales firm, and Visitor Publications, Inc., where for 25 years he, along with his wife, Merle, published the Reno-Tahoe Visitor, an in-room hotel book.

During his nearly 60 years in the Reno area, Phil maintained an amazingly active civic role, serving as president of many organizations including the Nevada Division of the American Cancer Society, The Greater Reno/Sparks Chamber of Commerce, Reno Philharmonic, Better Business Bureau, KNPB Channel 5 Public Broadcasting, and the Truckee Meadows Community College (TMCC) Foundation Board of Trustees.

Phil also served as secretary of EDAWN, sat on the national board of directors for the American Cancer Society and the boards of the TMCC Foundation, the National Automobile Museum - The Harrah Collection (where he headed the final fundraising effort that satisfied the museum's entire debt), the Donald W. Reynolds School of Journalism Advisory Board, The First Tee of Northern Nevada, the Renown Foundation, the University of Nevada College of Arts and Science Advisory Board and the Reno-Tahoe Airport Authority's Air Service Task Force.

Phil was the recipient of much deserved recognition during his career and life including an honorary degree from Truckee Meadows Community College, being recognized as a Distinguished Nevadan by the Board of Regents for the University and Community College System of Nevada, the Raymond I. Smith Civic Leader of the Year Award, Junior Achievement's Business Leader's Hall of Fame, The Nine Core Values Award from The First Tee of Northern Nevada, the Muscular Sclerosis Society Hope Award and the prestigious Silver Medal Award from the American Advertising Federation and the Reno Ad Club for a lifetime of service and dedication to advertising and the community.

Some of Phil's favorite times were on the golf course, playing golf with Merle and many good friends over the years at both Hidden Valley and Montrêux. There was always a bet on the game, usually for who would have to cook dinner and clean up after! He and Merle loved their annual visits to the big island of Hawaii, joining with groups of friends for golf, dinner, bridge and, of course, an Irish or two. He was an avid reader, enjoyed playing bridge and always enjoyed entertaining good friends in their beautiful home that he loved.

Phil is survived by Merle Rose, his wife of 60 years. He is also survived by his daughter, Valerie Glenn, and her husband John, grandchildren J.P. Glenn, Kelly Glenn, KayCee Goman (Nick), Max Richardson (Shaina), Taylor Moltz (Mike), Riley Richardson and Cooper Richardson, and son-in-law John Richardson. He was preceded in death by his youngest daughter, Dana Richardson, in 2010, his parents, Phillip George Rose and Virginia Rose, and his brother, Ned Rose.

Our family wants to extend special thanks to Dr. John Shields, Dr. Steve Schiff and Dr. Lesley Smith for their compassionate care, to Phyllis Freyer, Joel Muller and Jeff Stout of Renown Health and Renown's many caregivers, especially Shannon in T820 and Lori in the ICU, for taking such good care of Phil in his final days.

Contributions can be made in Phil Rose's name to The First Tee of Northern Nevada, 1575 Delucchi Lane, Suite 104, Reno, NV 89502. This is an organization that Phil was instrumental in bringing to Northern Nevada 10 years ago that teaches young people life skills and core values through the game of golf, and an organization his granddaughter, Kelly Glenn, serves on the board of, continuing his legacy.

A memorial service is being planned for sometime in May, details to come.

Published in Reno Gazette-Journal from Mar. 27 to Mar. 30, 2014