JOHN HENRY HAINES
John Haines of Wichita Falls, Texas passed away on November 8, 2012 at his home where he lived with his wife of 57 years, Frances Hughes Haines.
John was born to Kate Skinner Haines and Walter Shelby Haines in Luka, Mississippi, on March 8, 1930. When John was in his early teens his family moved to Memphis, Tennessee.
John attended Memphis' Tech High School and graduated in 1949. In September, 1948 he enlisted in the U.S. Army for his last year of high school and was honorably discharged. He immediately enlisted in the U.S. Air Force where he was an intercept operator/decoder with the highest security clearance, stationed in Germany for most of his three years.
When John returned to Memphis he enrolled at what was then Memphis State. While attending college he met Frances Hughes, from Eupora, Mississippi. They were married December 31, 1955.
Upon graduation in 1959 John joined Shell Oil Company where he pumped gas for his first year with the firm, as did all new Shell employees. Then he began his fast climb up the corporate ladder with many relocations along the way.
He and his family lived in Memphis, Tennessee; Mobile, Alabama; Dallas, Texas; Miami, Florida; and Cincinnati, Ohio, before landing in 1970 at Shell's corporate headquarters in Houston, Texas .
Shortly after arriving in Houston, Shell promoted John to Advertising Manager. He held that position for seventeen years. For those that remember, he was instrumental in creating Shell's Bicentennial Minutes. Those aired each night for two years during our country's bicentennial. He also spearheaded Shell's Come to Shell for Answers corporate advertising campaign, a campaign that ran for many years, ran in over 35 countries and was considered one of the most successful corporate advertising campaigns in US history. The campaign received numerous awards, including from the American Marketing Association, the American Advertising Federation, and the Advertising Research Foundation with the David Ogilvy award.
John retired in 1990 after 30 years with Shell.
He loved golf and for many years sponsored an annual golf tournament. After he retired, he wrote and produced a golf etiquette video entitled "Haines' Golf Etiquette".
In 1991, he and Fran retired to Alto, New Mexico where they built homes. He continued his enthusiasm for golf and started working on his book entitled, Golf on a Rainy Day. The book was composed of more than 3,269 golf terms and was published in 2008.
In 2009, John and Fran really did retire, to Wichita Falls, Texas.
He is survived by his wife, Fran; daughter Joni Haines of Houston, Texas; daughter Lee Ann and her partner Cyndi Schenk of Wichita Falls, Texas; and three grandchildren: Taylor Hedt Poyer and her husband Jeff of Houston, Texas; Shelby Rist and her husband Eddie Gutierrez, of Houston, Texas; and Cameron Rist of Socoro, New Mexic
Published in Ruidoso News from November 15 to November 29, 2012