Search by Name

Search by Name

ROBERT NUROCK Obituary

ROBERT J. NUROCK Robert J. Nurock, a notable stock market analyst who was a panelist on the long-lived PBS series Wall Street Week, died on February 26, 2017 at his home in Santa Fe, NM. He was 79. As a stock market analyst, he created the Technical Market Index for Wall Street Week, where he was a panelist for 19 years until his retirement from the show in 1989 and referred to as the 'Chief Elf', a reference to Robert's statements that the 'elves' calculated his Technical Market Index. Throughout his career and personal life Bob was known to have a love of using puns in his professional work, which also spilled easily into his social life. Robert Jay Nurock was born on May 25, 1937 in Philadelphia, PA to Sid Nurock, one of the first woman buyers for the Strawbridge and Clothier's Department Store and Abe Nurock, an attorney. Bob always held a passion for his alma-mater, Penn State, from which he graduated in 1958. After graduation he moved to Baltimore, MD to own and operate an auto service shop business. He quickly turned his business acuity to the stock market and joined Merrill Lynch as a stock broker then moving into Merrill's Market Analysis Department learning from Robert Farrell and other innovators of market analysis. Bob formed his own market movement theories. The capstone was his Technical Market Index sometimes known as his 'Elves Index', which premiered on Wall Street Week in the 1970's. Between 1974 and 1984 his index, which tracks 10 barometers of market momentum, investor psychology and monetary conditions, compiled a record for calling major turning points in the stock market. The elves' forecasting signals, both bullish and bearish, were right 95.1 percent of the time in forecasting whether the market would be higher or lower 52 weeks later (source, New York Times 12/15/1985). Through his advisory business, Investor's Analysis, Inc. he published a pioneering investment newsletter, The Astute Investor, from suburban Philadelphia until moving to Santa Fe in 1994. In Santa Fe, Bob expanded on his love of the arts. He was Treasurer of the Fine Arts Committee and Budget Chair of FOCA, Friends of Contemporary Art. He was very active with the Museum Foundation of New Mexico; as the founding Chair of the Investment Committee since the fall of 2000. He also served on the Executive Committee, Finance Committee, Investment Committee, and the New Mexico Museum of Art Development Team. He was voted to become an Honorary Trustee of the Museum Foundation of New Mexico in 2016. Bob was also a Director of ATC Funds, Inc., a mutual fund organization specializing in socially responsible investing, and is a member of the Trust Investment Committee of the First National Bank of Santa Fe. He is survived by his former wife, Bridget Nurock the mother of his two children, daughter Megan Brand and her spouse Tim Berry, son Andrew Brand and his spouse Rhonda Cinotto and his cat, Ginger. Donations in Robert Nurock's name can be made to Presbyterian Medical Services Hospice Center 1400 Chama Ave, Santa Fe NM 87505, or the Espanola Valley Humane Society at 108 Hamm Parkway, Espanola, NM 87532. A graveside service will be held at the Santa Fe National Cemetery at a time and day to be announced. Rivera Family Funerals and Cremations 417 East Rodeo Rd. Santa Fe, NM 87505 Phone: (505) 989-7032 santafefuneraloption.com

To plant trees in memory, please visit the Sympathy Store.

Published by Santa Fe New Mexican from Mar. 3 to Mar. 5, 2017.

Memories and Condolences
for ROBERT NUROCK

Not sure what to say?





5 Entries

Dave Schminke

November 20, 2017

Want to thank Bob for his incredible market timing. His personal telephone advisory, which I used regularly in the 1980's, allowed me to speak directly to him. It was directly responsible for me being able to provide my clients with the best advice I ever encountered. Working out of Harrisburg as a stock broker, his timing recommending selling before the crash of 1987 and then charging a very affordable speaking fee a month after the market crash, he surprised a large group of my clients by his elves giving the strongest BUY signal ever at a time when everyone else was predicting a depression. His intellect and sharp acuity with the markets were the biggest factors in my success, and just meeting and knowing Bob are very fond memories. The man was a genius!

Barbara Duno

March 22, 2017

Sad to say goodby. We had a great time on our trip together. Thanks for remembering the animals.

Jay Goss

March 21, 2017

Your inspiration and dedication to technical analysis will live on Chief Elf!

Chuck Miller

March 7, 2017

Bob and his unfailing wit will be missed by many.

Susan Contreras

March 6, 2017

Elias and I had just had spoken to Bob at the Montecito. Sad to read of his passing. Best to Bridget and his family. Quite the history of his career to read. Appreciate all he did for the Arts
and the community in Santa Fe. He always had a wonderful smile . With love, Susan and Elias

Showing 1 - 5 of 5 results

Make a Donation
in ROBERT NUROCK's name

Memorial Events
for ROBERT NUROCK

To offer your sympathy during this difficult time, you can now have memorial trees planted in a National Forest in memory of your loved one.

Funeral services provided by:

Rivera Family Funerals & Cremations of Santa Fe and Santa Fe Memorial Garde

417 E. Rodeo Road, Santa Fe, NM 87505

How to support ROBERT's loved ones
Honor a beloved veteran with a special tribute of ‘Taps’ at the National WWI Memorial in Washington, D.C.

The nightly ceremony in Washington, D.C. will be dedicated in honor of your loved one on the day of your choosing.

Read more
Attending a Funeral: What to Know

You have funeral questions, we have answers.

Read more
Should I Send Sympathy Flowers?

What kind of arrangement is appropriate, where should you send it, and when should you send an alternative?

Read more
What Should I Write in a Sympathy Card?

We'll help you find the right words to comfort your family member or loved one during this difficult time.

Read more
Resources to help you cope with loss
Estate Settlement Guide

If you’re in charge of handling the affairs for a recently deceased loved one, this guide offers a helpful checklist.

Read more
How to Write an Obituary

Need help writing an obituary? Here's a step-by-step guide...

Read more
Obituaries, grief & privacy: Legacy’s news editor on NPR podcast

Legacy's Linnea Crowther discusses how families talk about causes of death in the obituaries they write.

Read more
The Five Stages of Grief

They're not a map to follow, but simply a description of what people commonly feel.

Read more
Ways to honor ROBERT NUROCK's life and legacy
Obituary Examples

You may find these well-written obituary examples helpful as you write about your own family.

Read more
How to Write an Obituary

Need help writing an obituary? Here's a step-by-step guide...

Read more
Obituary Templates – Customizable Examples and Samples

These free blank templates make writing an obituary faster and easier.

Read more
How Do I Write a Eulogy?

Some basic help and starters when you have to write a tribute to someone you love.

Read more