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Rita Berro


1923 - 2014 | Obituary Condolences
Rita Berro Obituary
The remarkable Rita Berro passed away suddenly from a stroke. She was 90 in years but so youthful in spirit, in mind and in body. She was the mother, grandmother, sister and aunt everyone wished they had.
Rita founded Concept Now Cosmetics in 1971 which still thrives today. As a single mother she raised two daughters. She traveled extensively all over the world and in her mid-fifties followed her lifelong dream of attending college. She enrolled in UCLA and in five years graduated Cum Laude in History. After moving from Santa Monica and her beloved UCLA to La Jolla in 1998, she started her connection with UC San Diego, auditing classes every quarter.
Her precious grandchildren, Molly and Sam, were the highlights of her life and for the last 25 years brought her so much joy and magic.
Until her last days, she was active with concerts, movies, dinners out with friends and family, and daily treadmill workouts.
She passed surrounded by her family, in no discomfort and bathed in love, respect and the appreciation of those who loved her most.
She will surely be missed by UCLA, UCSD, See's Candy, Tapenade, Landmark Theaters and her best friend, Marsha Sable. But none will miss her as much as her two daughters, Barbara Gross Davis and Karen Gross McRoberts; her grandchildren, Sam McRoberts and Molly McRoberts; her sister, Esther Stern; and all of her extended family.
It was a beautiful life lived exactly as she wanted it.
Thirty years ago, she established an endowment at UCLA to benefit research on women's health issues. In lieu of flowers, a contribution can be made to: Rita Berro, Founder, Concept Now Endowment Number 05074, UCLA Health Sciences Development, 10945 Le Conte Ave, Suite 3132, Los Angeles, CA 90095-1784.
Services have been held.
Published in La Jolla Light on Feb. 13, 2014
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