James Edward Green

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Retired Velda Farms President

LAKELAND - Mr. James Edward (Jim) Green, died Friday morning, December 25, 2009, at his home in Lakeland after a brief bout with cancer at the age of sixty-five.
Mr. Green was born on August 29, 1944 in Bastrop, Louisiana. He was the first son and the second of three children of the late George Edward (Ed) Green and Mary James Roper Green. He grew up on his family's dairy farm located between Bastrop and Mer Rouge, Louisiana, which is in Morehouse Parish in Northeast Louisiana. Mr. Green graduated from Bastrop High School in 1962. While he was in high school, he was a member of Mu Sigma and the 4-H Club. He won numerous ribbons and awards in various 4-H events for showing dairy cows that he had raised. He attended Louisiana State University in Baton Rouge where he received his Bachelor of Science Degree in Dairy Science in 1966. He was a member of Omicron Delta Kappa and several dairy science organizations while at LSU. He then earned his Master of Science Degree in Dairy Manufacturing from Mississippi State University in Starkville, Mississippi in 1968. Upon completion of graduate school, Mr. Green returned to Bastrop where he began working at Green Brothers, the family dairy co-owned by his father and uncle. He worked for Green Brothers until the dairy was sold to Flav-O-Rich Dairy in 1973. He served as General Manager of Flav-O-Rich Dairy operations in Monroe, Louisiana and Canton, Mississippi. He was Zone Manager of Midwest Farms Dairy in Shreveport, Louisiana for two-and-a-half years before he assumed responsibility as Zone Manager of Velda Farms Dairy in Winter Haven, Florida in May of 1986. At that time, his family moved from Shreveport to Lakeland. He became General Manager/President of Velda Farms in January of 1991 and served in that capacity through December of 1997. During his tenure, Velda's corporate offices moved from Miami to Lakeland. He served in several different senior management positions at Velda Farms, including a second brief stint as President, until his retirement as Vice President of Corporate Affairs in December of 2008. Mr. Green was a member of the Board of Directors of the Florida Dairy Products Association for fifteen years and served as Chairman of the Board in 1993. He was an active member of First United Methodist Church in Lakeland where he and his wife once taught College Sunday School and where he served on the Finance Committee. He was also once a member of the Lakeland Rotary Club. In 2009, he was elected President of the Kellsmont Homeowners Association.
Mr. Green is survived by: his wife of thirty-eight years, Anna Clare Morrison Green; two sons, Clark Edward Green and James Mayo Green, both of Lakeland; one daughter, Clare Morrison Green Wilson, and son-in-law, Benjamin Gray Wilson of New York, New York. He is also survived by one sister, Patricia Green McCarty of Norman, Oklahoma and one brother, Dr. Gregory Roper Green and his wife Dr. Mitra Ahrabi Green of Monroe, Louisiana. In addition, Mr. Green is survived by four nieces, two nephews, two great nieces, one great nephew, numerous cousins and countless friends.
Serving as pallbearers will be: Philip Allen, Paul Alley, Lee Farnsworth, Dr. Keith Hilliard, Dr. John C. Moore, III, Bruce Rumph, William E. Rumph, III and James Turner. Honorary pallbearers will be all employees of Velda Farms Dairy , all Florida Dairy Products Association board members and all Kellsmont Association members. Additional honorary pallbearers will be: Dr. T. O. Bailey, Ray H. Montgomery, Richard (Dick) Revels, and Jerry Stutts.
Memorial services will be held at 10:00 a.m. on Saturday, January 2, 2010 at First United Methodist Church, 72 Lake Morton Drive, Lakeland, Florida. The Reverend W. David McEntire will officiate. A reception in the church Narthex will follow.
In lieu of flowers, the family requests that all donations in Mr. Green's memory be made to First United Methodist Church of Lakeland, Good Shepard Hospice or the Melanoma Research Foundation. The family wishes to extend special thanks to his physician and personal friend, Dr. Robert H. Bevis, and to the wonderful caregivers of Good Shepard Hospice who provided loving care to him and his family during his last week of life.
Condolences may be sent to the family at www.heathfuneralchapel.com.


Published in Ledger on Dec. 27, 2009
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