WILFRED HUNTER GOODMAN

(November 3, 1960 – September 6, 2025) Wilfred Hunter Goodman at age 64 passed away on Saturday, September 6, 2025, with his best friend and wife of 41 years, Meg (née Carruthers), at his side. Wilf was the proud and devoted father of Michael (Alexandra), Katie, and Jamie (Natalie); adoring "GG" (Grandfather) to Will and Henry; and loyal companion to Webber, his six-year-old black lab. Wilf grew up in Lawrence Park and spent his weekends with a chainsaw in his hand at Vanaheim, his family farm in Shelburne, Ontario. He was the youngest son of the late Dr. Wilfred and Gwenneth Goodman; and much-loved brother to Gwenda (Hans), Rick (Eleanor), Stephan (Christine), and Ainslie (Andrew). He was the "number one" son-in-law to Bruce and Carolyn Carruthers; a dedicated brother-in-law to Ann (Greg), Keith (Vicki), Jane, and Pat (Murray); and a loving uncle to 22 nieces and nephews. Family was at the centre of everything for Wilf. He cherished his large, close-knit family and time together around the dinner table. His legacy lives on in the people he loved and in the countless lives he touched with his kindness and encouragement. A proud graduate of the University of Western Ontario and York University (MBA), Wilf built a long and distinguished career in Sales / Marketing. His career took him from Finer Cuts, Somerville Belkin, Imperial Oil, Pepsi-Cola, to the world of Experiential Marketing, where he held leadership roles at CIM, Inventa, and SDI. Most recently, Wilf carried out his lifelong dream of entrepreneurship, becoming the President, Owner of Polite Payroll. Wilf was more than his career; he was a trusted coach, a wise confidant, and a loyal friend to many. He was an active member of PEO and loved helping others in their business and personal pursuits. Outside of work, he enjoyed woodworking, curling, and most importantly, creating memories at Pinerock, his "little slice of heaven" on Georgian Bay that he and Meg designed and built in 2016. We would like to thank the amazing medical teams at Southlake Regional Health Centre and Toronto General Hospital for their care and compassion. A Celebration of Life will take place on Wednesday, September 17th, at Trinity United Church (461 Park Ave., Newmarket), starting at 3:00 p.m. Parking available at Roadhouse and Road Funeral Home and municipal parking in downtown Newmarket. The family will be hosting a reception at Madison's Greenhouse (160 Bayview Pkwy., Newmarket) from 4:30–8:30 p.m., for light refreshments, stories, and fellowship. In lieu of flowers, we kindly ask that donations be made to Southlake Regional Cardiac Program - Heart Function Clinic. Online condolences at www.roadhouseandrose.com