Whether you’re looking to bring in more families, strengthen your online reputation, or drive new revenue streams, Legacy Pro helps funeral homes grow with the power of unmatched reach and innovation. As the nation’s top destination for obituaries and end-of-life planning—with 55 million monthly visitors—Legacy connects your business with the families who need you most.
Today, more than 10,000 funeral homes partner with Legacy to expand their reach, generate pre-need and at-need leads, and deliver better service to their communities. In this article, you’ll discover exactly how you can do the same.
What You’ll Learn
Explore key ways to grow with Legacy:
[1] Maximize Your Visibility Online
Legacy is the #1 referral source for funeral homes in the U.S. With built-in SEO strength and placement on a Top 50-ranked domain, partnering with Legacy supercharges your web presence and positions your funeral home as the go-to choice in your area.
How it works:
Get featured on Legacy’s high-authority platform with 20+ backlinks pointing directly to your website and listing.
Reach more families with premium exposure on search engines and throughout the Legacy ecosystem.
Benefit from the largest referral traffic in the country for obituary searches and funeral services.
💡 Tip: Keep your Legacy profile updated with the latest contact info, service offerings, and branding to make the most of every visitor.
[2] Generate New Leads for Pre-Need and At-Need Services
Legacy helps you capture more families at both critical planning stages -- pre-need (before a loss) and at-need (after a loss).
Ways Legacy Generates New Leads for Your Business
Boosted SEO rankings
Featured placement in our funeral home directory
Highly-relevant contextual advertising opportunities funeral home on obituaries across Legacy.com, the most-visited end-of-life planning site
Connections to pre- and at-need families through our "Plan & Price" a funeral tool
[3] Stand Out with Supercharged Obituaries
Take your online presence to the next level with our Supercharged Obituaries, designed to give your services premium visibility and stronger engagement.
Key benefits:
Obituaries feature your funeral home’s branding, links, and contact details.
Premium placement means families see your home first—across search engines and throughout Legacy’s vast network.
Additional exposure on affiliated news and community websites.
Why it matters: A professionally presented obituary does more than honor a life—it invites future families to trust you with theirs.
[4] Increase Revenue with Local Florist Partnerships
Legacy helps you earn more with every flower sale, while keeping those dollars in your local community.
How It Works:
Connect with local florists through Legacy’s sympathy store
Every order placed through an obituary linked to your funeral home earns you a share of the revenue
Provide better service to families while supporting other small businesses nearby.
No setup or e-commerce overhead required. Legacy handles fulfillment—you enjoy the upside.
[5] Maintain Growth with Long-Term Optimization
Joining Legacy Pro gives your funeral home an immediate lift, but a Legacy partnership is more than just one-time wins.
Legacy gives you the tools and insights to help you continuously improve your funeral home's impact, and we're constantly expanding our options for partnership opportunities.
Final Thoughts
When you partner with Legacy, you’re tapping into a platform built to deliver long-term business value—from leads to visibility to revenue. With 55+ million monthly unique visitors, powerful local community connections, and unmatched online authority, Legacy Pro is more than just another partnership -- it's a growth engine for your funeral home.