This article shows you how to add and use the Legacy ObitWriter tool on your funeral home or crematory website. With ObitWriter, families can create heartfelt obituaries using an AI-powered writing assistant, directly from your site.
What You’ll Learn
What is ObitWriter?
ObitWriter is a user-friendly, AI-powered tool that helps families craft meaningful obituaries with just a few simple prompts. It reduces the stress of writing during a difficult time and gives families control over the story they want to share. As a funeral home or crematory, adding ObitWriter to your website empowers your families while streamlining your intake process.
Sharing ObitWriter with Families
You can invite families to submit an obituary with ObitWriter on your website with a simple, compassionate email:
Dear [Customer Name],
In this challenging time, we want to assist you in honoring your loved one's memory. ObitWriter is a user-friendly, AI-powered online tool that helps you create a heartfelt obituary, ensuring your loved one’s story is celebrated and shared.
Key Benefits:
Customization: Answer a few questions and receive a personalized obituary draft
Publishing options: Share it online or in print
Ease of Use: Create at your own pace, with the ability to save and edit
Here's how to get started with ObitWriter:
[Click here to access ObitWriter]
Create an account or log in
Answer a few questions to build your draft
Choose where you want to publish -- online and/or in print
Review, edit, and submit
Our deepest condolences,
[Your Name]
Adding ObitWriter to Your Website
Please email our Legacy Funeral Home Support team using your funeral home email address to request a vendor id, if you don't have one already.
Once you have your confirmed vendor id, you can add the code through your website's content management system wherever you'd like ObitWriter to appear. Be sure to replace 'insert-your-vendor-id-here' in the href with the vendor id assigned to you.
<!-- ObitWriter Widget -->
<a
id="obitWriterButton"
style="
background-color: #d21100;
border-radius: 40px;
color: white;
border: none;
padding: 15px 32px;
text-align: center;
text-decoration: none;
display: inline-block;
font-family: Arial, Helvetica, sans-serif;
font-size: 16px;
font-weight: 600;
margin: 14px 2px 0;
cursor: pointer;
transition-duration: 0.4s;
position: relative;
"
href="https://legacy-ai-obit-writer.vercel.app/obit-writer/publish?vendor_id=insert-your-vendor-id-here&utm_source=vendor_widget&utm_medium=widget"
target="_blank"
>
SUBMIT AN OBITUARY
</a>
Need help adding ObitWriter to your site? Please contact your web developer or reach out to our Funeral Home support team for assistance.
Tracking Engagement with Google Analytics
If your site uses Google Analytics, the ObitWriter widget should automatically register and track clicks as a custom event. This lets you measure usage and interest in ObitWriter over time.
To view engagement data:
Log into your Google Analytics account
Filter events by the label: 'obitWriterButton'
Analyze performance by page, source or campaign
💡 Tip: Use the Google Analytics data to optimize the ObitWriter placement on your site and/or promote it in high traffic areas.
Optimizing for Best Results
Here are a few ways to maximize the value of ObitWriter on your website:
Feature it prominently on service pages or intake forms
Include it in confirmation emails after an arrangement is made
Train your staff to recommend it during the planning process
Use email campaigns to drive awareness among families and pre-need customers
Final Thoughts
By adding ObitWriter to your website, you’re offering families a compassionate, easy-to-use way to share their loved one’s story—while enhancing your online services. It’s a simple but powerful upgrade for your business and the families you serve.