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Grow Your Newspaper with Legacy Managed Services

Enhance your classifieds, obituaries, and public notices with 24/7 support, streamlined operations, and new revenue opportunities.

Updated over 5 months ago

Running a newspaper today requires more than just great journalism—it demands efficient systems, digital-first experiences, and smart partnerships that lighten the load on your in-house teams. That’s where Legacy Managed Services, powered by Legacy and iPublish, steps in.

Legacy Managed Services helps publishers like you grow revenue, improve customer satisfaction, and reclaim internal bandwidth by handling everything from intake to publication for key ad categories like obituaries, legal notices, classifieds, and more.

What You’ll Learn:

Here’s what we’ll cover in this guide to Legacy Managed Services:

[1] What is Legacy Managed Services?

Legacy Managed Services is a full-service solution that takes over the operational complexity of inbound advertising categories—freeing up your team and boosting your bottom line. Whether it’s obituaries, public notices, classifieds, or recruitment ads, we handle everything from branded order intake to customer support.

Our Core Offerings Include:

  • Branded, self-serve intake portals

  • Real-time payment processing

  • Expert content handling (including death verification, affidavit signatures, etc.)

  • 7-day-a-week customer service desk

  • Publishing to the platforms of your choice

“Partnering with Legacy and iPublish to power all these categories lets us control our brand, offer our communities the highest quality experience available, and focus on strategic initiatives to expand our footprint in the digital space.”

Jane Howard, SVP Advertising, McClatchy

[2] How It Works: Step-by-step Breakdown of Legacy Managed Services

Step 1: Intake

We collaborate with you to build a branded self-serve portal that matches your newspaper’s current workflow and customer expectations.

  • Designed to mirror your existing intake processes

  • Enables digital-first order entry from any device

  • Fully customized to reflect your local brand

Step 2: Payment

Orders are paid in real-time and funds go directly into your merchant account.

  • Secure transactions

  • Transparent pricing and tax calculations

  • Immediate revenue recognition

Step 3: Processing

Our team takes care of everything post-submission.

  • Data feed management

  • Death notice verification

  • Legal affidavit signatures

  • Manual overrides as needed

Step 4: Publish

We publish content on your platform or wherever you choose to deliver it.

  • Multi-platform delivery options

  • Seamless print integration

  • Proofing and scheduling controls

Step 5: Support

Your customers receive live help from trained agents—available 7 days a week, including after-hours.

  • Real-time phone and email support

  • U.S.-based agents trained in obituary, legal, and classified intake

  • Fully branded customer interactions

[3] Key Benefits for Your Newspaper

✅ Extend Your Team. Reduce the burden on your staff by outsourcing day-to-day ad processing.

✅ Drive Revenue Growth. Tap into new revenue channels while we help monitor fluctuations and volume.

✅ Boost Brand Trust. We represent your brand with tailored service that meets your standards and market needs.

✅ Deliver Superior Customer Experience. Offer a digital-first, always-on intake system and knowledgeable support.

✅ Integrate Easily. Our tools fit right into your existing tech stack—no major changes required.

[4] Ongoing Optimization and Support

When you partner with Legacy Managed Services, you'll receive ongoing optimization and support for your newspaper account from day one to year ten and beyond:

  • Ongoing volume and revenue monitoring

  • Regular performance reviews

  • Dedicated account management

  • A full-time dev team focused on e-commerce and optimization

  • New features and enhancements released regularly

[5] Getting Started with Legacy Managed Services

Ready to grow your newspaper business with less hassle?

  1. Contact our sales team at [email protected] for a free consultation.

  2. Share your goals with us -- we'll evaluate your current infrastructure and help scope a tailored plan

  3. Launch & train. We'll handle the setup, training and transition with minimal disruption.

  4. Grow. Watch your service levels rise and your revenue improve.

Why Choose Legacy + iPublish for your Managed Services?

  • 25+ years serving newspapers and funeral homes

  • Trusted by 3,200 newspapers and 10,000+ funeral homes

  • Scale you can rely on with 55M+ monthly site visitors and 6,000+ support interactions each week

  • Millions in revenue delivered to our partners

“Every newspaper deserves a trustworthy partner that will lift their brand and serve their communities. When you need a complex problem solved by industry leaders, whatever it is, we’re ready.”

-- Andy Zimmon, iPublish founder and CEO


Let's Build Together

Partner with Legacy Managed Services to grow your newspaper’s digital revenue while giving your readers and advertisers the seamless experience they expect. We’ll handle the details—you stay focused on the bigger picture.

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