With Legacy Hosted Obits, you’ll unlock the full potential of your obituary category—regaining market share, reconnecting with your community, and replenishing revenue with modern tools and support.
Obituaries are more than a listing—they’re a vital public service, a key community connection point, and a significant driver of reader loyalty and revenue. But in today’s digital landscape, many newspapers struggle to maintain volume, visibility, and profitability in this category.
Legacy Hosted Obits gives you a turnkey solution to modernize your obituary section, strengthen local relationships, and grow both traffic and revenue—while staying focused on your core mission. With 3,200+ newspaper partners and over 55 million unique monthly visitors, Legacy is the trusted leader in obituary publishing and monetization.
Table of Contents
[1] What is Legacy Hosted Obits?
Legacy Hosted Obits is a full-service obituary publishing platform designed specifically for newspapers. It combines modern technology, deep market insight, and white-glove service to help you:
Regain obituary market share
Revitalize relationships with key funeral homes and other death care provider partners
Replenish obituary category revenue
Eliminate manual intake headaches
Reinforce your role as the trusted source for local obituaries
All without requiring in-house tech or operational lift from your team.
What’s Included:
A branded obituary section hosted on Legacy’s platform
Seamless integration with your site
Custom intake process for funeral homes and consumer self-serve options
eCommerce integration for sympathy gifts
Monetized ad placements with shared revenue
Elegant memorial page tributes optimized for social interactions and engagements
[2] How Legacy Hosted Obits Brings You More Revenue
Hosted Obits is designed to help newspapers replenish and grow revenue.
Obit Order Placements: Grow your obituary fee structure with our optimized intake process and deep partner integrations
Display Advertising: Earn a share of ad revenue from every obituary page view.
Sympathy E-Commerce: Earn revenue from flowers, trees, and other sympathy gifts ordered directly through your pages.
Obituaries are one of our most important revenue sources: We absolutely cannot survive without a robust obituary category. Each piece of this platform suite is a huge upgrade for us. The new streamlined intake and extended support hours are a much better experience for our customers and funeral homes and takes the burden off our team. We simply couldn’t have such flexibility with any other platform.
- John D'Orlando, Chief Operating Officer, Wick Communications
[3] Unmatched Support and Partner Network
Legacy offers unmatched support and a powerful partner ecosystem to help you succeed.
🏆 Award-Winning Support
Four-time Stevie Award winner for customer service
Available 24/7/365
🤝 Connected Network
10,000+ funeral homes in our network
3,200+ newspaper partners including top media groups:
Advance
The Washington Post
Gannett
Hearst
The New York Times
…and many more
[4] How Onboarding Works: Audit, Plan, and Partner Activation
We’ve made onboarding easy and effective with a three-step process:
🧠 Step 1: Deep Analysis
We conduct a full diagnostic on your current obituary offering, including:
Market share analysis
Funeral home participation
Pricing evaluation
Operational workflows
📈 Step 2: Custom Plan
Our team builds a tailored growth strategy to:
Increase obituary volume
Rebuild relationships with funeral homes
Modernize pricing and intake
Drive new revenue streams
🤝 Step 3: Market Intervention
We guide you through execution by:
Facilitating key funeral home meetings
Aligning on obit desk training and brand representation
[5] Getting Started
Let Legacy craft a custom plan to help you:
Regain your obituary market share
Revitalize your relationships with readers and funeral homes
Replenish your revenue with diversified opportunities
Reinforce your role as the go-to place for community mourning
Contact us today at [email protected] to schedule your personalized obituary category review.
Let’s build something lasting—together.