Frederick L. "Freddy" Simon
1925 - 2020
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Frederick L. "Freddy" Simon
February 24, 1925 - October 25, 2020
Wichita, Kansas - Frederick L. "Freddy" Simon, co-founder and namesake of Freddy's Frozen Custard & Steakburgers passed away peacefully Sunday, October 25, 2020, in the company of his sons. He was born to J.V. & Lizzie (Schneider) Simon in 1925 and was 95 at the time of his death. Freddy lived a very active and happy life and is survived by his daughter, Sue Wilcox, and sons, Fredrick "Rick" Simon II, Randy Simon (Alice), and Jon Simon (Betsy) as well as, 14 grandchildren and 20 great-grandchildren. Preceding him in death were his parents, J.V. and Lizzie, his beloved wife of 71 years, Norma Jean (Kerschen), and their sons, William "Bill" and Chris Simon. Freddy was the youngest of nine children and had 4 brothers and 4 sisters. He was predeceased by all of his siblings. He grew up on a farm near Colwich, Kansas where he hunted and trapped on neighboring farms and along the Cowskin Creek with his father and older brothers from a very young age. This fostered his love of nature and the outdoors that remained a big part of his life. He raised English pointers and loved to hunt with his sons and grandsons, business associates, and special hunting buddies. He enjoyed taking his family to the Lake of the Ozarks each summer and taught each of his children to water ski. His fondest times were spent with his wife, Norma Jean, traveling to many parts of the country, and just going out with friends for dinner, dancing, and socializing. After Freddy graduated from St Mary's Cathedral high school in 1943, he joined the United States Army. Upon completion of basic training at Fort Riley, he was assigned to the 1St Cavalry and transferred with his unit to the South Pacific. He served with honors as a Browning Automatic Rifleman in numerous campaigns throughout the region for 20 months and was awarded many medals and ribbons for his heroic actions, including the Purple Heart and the Bronze Star. He was honorably discharged in Oct 1945 at the rank of Sergeant, a month after the surrender was signed. Freddy has been a lifetime active member of the VFW and the Purple Heart Society and is also survived by his 95-year-old "foxhole buddy", Brother Martin Gonzales, who is an active Monk in the Trappist Abby in Carlton, Oregon. They reunited after the war and returned together to the Philippines in 2004, for the 60th anniversary of the Battle of Leyte Gulf. During the last 25 years, Freddy visited schools and civic organizations telling his stories about his time in the service and speaking to the groups about the price of freedom. At last count, he had made over a hundred appearances. Freddy happily returned to Wichita when the war ended and enrolled at Wichita University under the G.I. Bill and obtained his bachelor's degree in accounting in 3 ½ years. He played varsity basketball for the Shockers in 1946 and was married to his love, Norma Jean, in 1947 on a hot summer day. One year later the first of their six children arrived. After graduating in the summer of 1949, Freddy took a job with a startup Liquor and Wine wholesale distributorship. He worked with that company and its affiliates for 56 years, rising to the position of President. Even his competitors praised his ethics and business abilities in a highly competitive industry. In 2002, at the young age of 77, and still working full time in the beverage industry, Freddy agreed to lend his name and life story to a new startup that his sons Randy and Bill along with Bill's business partner and friend, Scott Redler, were forming which became known as Freddy's Frozen Custard & Steakburgers. The new company was growing fast, and Freddy was participating to a larger extent, so he retired from the wine and liquor business in 2005 to travel to openings and become the full-time spokesperson for his namesake company. At age 80, Freddy became first a local and soon a national celebrity. He made appearances at the new restaurants popping up around the country, signing autographs and cutting the ribbons on many of the new openings and traveling with his sons, as the brand spread nationwide. Freddy will always be remembered for his engaging smile and his "Freddy hugs". He was kind to everyone he met and always took the time to share stories. He was most humble, unlike many of those who are looked upon as celebrities in today's culture. These qualities further endeared him as a man who enjoyed life, was well-loved, and will be dearly missed. Recitation of the Rosary will be held Thursday, October 29, at 6 pm and the Mass of Christian Burial will be on Friday, October 30, at 1 pm, both at St Thomas Aquinas Church in Wichita, Kansas. In the tradition of Freddy's service to the community and in lieu of flowers, memorials have been established with Catholic Charities Inc., 437 N Topeka, Wichita KS 67202 and with Folds of Honor, Department #13, Tulsa, OK 74182. Downing and Lahey Mortuary - East Chapel. Share tributes online at www.dlwichita.com.

Published in Wichita Eagle from Oct. 28 to Nov. 1, 2020.
MEMORIAL EVENTS
OCT
29
Rosary
06:00 PM
St Thomas Aquinas Church
OCT
30
Mass of Christian Burial
01:00 PM
St Thomas Aquinas Church
Memories & Condolences
Guest Book sponsored by Wichita Eagle
Not sure what to say?
15 entries
October 31, 2020
I knew him as Uncle Fred, long before he was Freddy to everyone else. I can honestly say that he is one of the best men I will ever have the good fortune to know. He was a wonderful example of kindness, humility, & courage, and most importantly, what a Christian man should look like. Sad for us today, but happy for him, as I know he's back with his sweetheart today. God bless Fred & Norma.
Mark & Sarah Stolz
Family
October 31, 2020
It was an honor to know Fred and his entire family and, Sue, I miss you... the Connelly's
colleen connelly
Friend
October 30, 2020
Fred was a true gentleman and such a good man. He called on our business for years. He will truly be missed by all of us in Wichita!
May God bless you and your family.
Ron and Dana Groves & Families
Dana Groves (Albertson)
Friend
October 30, 2020
I've never known a stronger, kinder man than Fred Simon. He was a man of faith and family, a family that was as large as his heart. He welcomed me as a son, and my children still know him as Papa Fred. I'll never forget him.
Bart Wilcox
Family
October 30, 2020
Faithful Blessings Bouquet - VASE INCLUDED
Send Flowers and Gifts
Sympathy Gift courtesy of
Timothy Phillips
October 29, 2020
Eternal Affection Arrangement- BASKET INCLUDED
Send Flowers and Gifts
Sympathy Gift courtesy of
Anjan Ghosh Hajra
October 29, 2020
Fred Simon became our friend in the mid-1980's when he worked as a representative for a local company and called on our business. He ultimately spoiled us with his dedication, kindness, and commitment and we gladly patronized his products exclusively. We remained friends when Fred changed vendors knowing we could always count on him. When one of his products became unavailable in Wichita, Fred, without being asked, drove to Kansas City and brought it to us personally. As a veteran myself he was a treasure to know and and we will truly miss his kindness. Heaven is a richer place, God Bless Fred Simon.
Don Overstake
Friend
October 29, 2020
CHUCK AND I WERE SO SORRY TO HEAR ABOUT FRED'S PASSING, MAY HE REST IN PEACE. SUCH A WONDERFUL GUY. YOU WILL BE MISSED FRED, AND YOU ARE LOVED! WE THANK YOU FOR YOUR SERVICE. MAY THE MEMORIES OF THIS SPECIAL MAN BRING YOU PEACE. PEACE BE WITH ALL OF YOU.
CHUCK AND GUYETTA MARTIN
Friend
October 29, 2020
I did not know the gentleman personally, but he has been a part of my life since Freddy's first hit the scene on West 21st St. in Wichita, KS. My spouse and I moved to Arizona in 2013 and to our surprise and great happiness, we found Freddy's here. Freddy's life story and photos have been read and enjoyed with each visit and his memory will live on because of this. It's not just about the great food. May you rest in peace Sir and thank you for your service to our great country.
Mona McCOY
Acquaintance
October 29, 2020
Uncle Fred was our hero. His help and guidance to mom and our family was just one of his many acts of kindness. He will be missed and he will never be forgotten, may his soul rest in peace.
Becky and Dan Kennedy
Family
October 28, 2020
Rest Frederick, until you hear at dawn,
the low, clear reveille of God.

Thank you for your service to this nation. U.S. Army, WWII.
Harry Simpson
October 28, 2020
Sending our deepest condolences to the Simon family. Freddy was my Daddy’s best hunting buddy, and made it to heaven just in time for pheasant season opening with Daddy and Jordon.
Much love to all.
Sandra Binyon Finchum
Friend
October 28, 2020
I remember Freddy coming out to Dubs, and hunting at the duck pond, and fishing. Was a gentle man, soft spoken. Will allways be remembered. Sorry for the family’s loss.
Charles Breitenbach
Friend
October 28, 2020
Rest in peace, my friend.
Surapong Rongkawit
Friend
October 27, 2020
Fred was the number one role model in my life. I loved him like a father. He taught me many things but the biblical teaching Love thy neighbor was shown in his everyday kindness to everyone. He was always smiling .and his smile was contagious even in stressful times. He taught me safe hunting and fun fishing. I could keep typing for hours on how wonderful he was to me. I Love You Fred , Tell Norma, Margie , and Gramps thanks for the prayers. God is listening and helping us.
Barry Hinds
Family
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