Gertrude Schloff
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Gertrude Schloff
Great-grandmother, fierce supporter of social justice, 97
Remembered for her generosity, kindness, intelligence, and fierce support of social justice, Gertrude Schloff, 97, beloved wife of 49 years to the late Milton Schloff, passed away on May 1, 2021, at Mattison Crossing at Manalapan Avenue in Freehold, NJ.
Born in Portland, ME, on November 28, 1923, she was the daughter of the late Max and Bessie Serulnick. She graduated from Portland High School in Maine with the class of 1941, and she was the Class Valedictorian. Gertrude and Milton moved to Maplewood, NJ, in 1947 and subsequently moved to Cranford, NJ in 1953, where they raised their 2 children, Max and Rose Laurie. They were the owners of the United Cigar Store in Roselle, NJ from 1962-1975. Thereafter, Gertrude worked as a bookkeeper for several Union County NJ businesses.
She was an active member of Hadassah for over 80 years, and she served as Vice President of its Roselle-Cranford Chapter for many years. She was an active participant in numerous activities of the Adult Enrichment Program of the Jewish Community Center of Central NJ in Scotch Plains, NJ.
She was considered to be a "guardian angel" by her many friends because of her dedication to helping people. In the late 50's and early 60's, she was part of the fair housing movement-opening up home ownership opportunities for Black Americans in Cranford, NJ. She was also in charge of registering voters at the Westfield, NJ Senior Housing Facility for the past 19 years.
She loved the USA, Israel, Judaism, butterflies, Henrietta Szold, Abraham Lincoln, Eleanor Roosevelt, and Adlai Stevenson.
Her most memorable moments were her trip to Israel with the Hadassah Organization many years ago, attending President Franklin Roosevelt's speech in Portland, ME during the course of his final re-election campaign in 1944, and hearing John F. Kennedy's address in Newark, NJ in 1960, just prior to his election as President.
She is survived by her son, Max, his wife Barbara, her daughter Rose Laurie and her husband Eddie, her 3 granddaughters Robyn, Jamie, and Jaclyn and Jamie's husband, Liam, and her 2 great grandchildren Emma, and Dillon.
Funeral services will be held graveside at Cedar Park Beth El Cemeteries in Paramus, Tuesday, May 4 at 10:30 AM.
Memorial donations may be made to the Hadassah Organization, the Jewish Community Center of Central NJ (Adult Enrichment Program) and the Jewish Family Services of Union County
For more information please visit: www.menorahchapelsatmillburn.com

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Published in The Star-Ledger from May 3 to May 4, 2021.
MEMORIAL EVENTS
MAY
4
Graveside service
10:30 AM
Cedar Park Beth El Cemeteries
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Memories & Condolences
Guest Book sponsored by The Family
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4 entries
May 4, 2021
We grew up with Gertrude and Milt. Loved the vanilla fudge ice cream cones. Spent much time trying to pick out the best candy or 2 cent bubble gum to collect the wrappers. When we got older Dad would send us around the corner to get a Sunday newspaper. Their soda fountain was the best place to stop on the way to my uncle’s hardware store several doors down. Thanks for all the memories. You and Milt were the best. RIP to a great person.
Terry Maher
Neighbor
May 4, 2021
My buddies and I from St. Joseph's School, now in our late '60s, all have fond childhood memories of "Milt and Gertrude" and our visits to their store. On behalf of us all, I offer our condolences. May she rest in peace.
Larry
Acquaintance
May 3, 2021
Many memories of Gertrude and her kindness. I hung out at United Cigars as a kid, enjoying the soda fountain and reading the paperbacks. Gertrude was a welcoming presence to everyone.
Tom
Acquaintance
May 3, 2021
Have fond memories of Gertrude and Milton from their candy store days. Lots of smiles remembering. Lovely lady rest in peace
Susan
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