ALLAN BURNSIDE YEATES
It is with deep sadness the family of Allan Burnside Yeates announces that Allan passed away peacefully after a short illness on January 3, 2021. Beloved husband of 72 years to Charlotte Yeates; devoted father to Carol (Kirk Smith), Jody, Stephen (Adrianne), Peter (Tina Stewart) and Trish (Beth Halstead); and adored Papa to Christopher, Taylor (Chelsea), Elizabeth Cherry, Mackenzie (Ben Sehl), Tom (Jessica Cuppage), Peter (Kait), Indira, MacLeod (Stela), Zach (Sarah) and Jude.
Born in Hamilton, on March 7, 1926 to Municipal Judge, Howard Yeates and Helen Yeates, Allan grew up loving sports of all kinds, but particularly football. A golden youth, Allan had a long varsity career as quarterback of his high school team and later played the key position of centre for the University of Western Ontario with pride.
Allan met the love of his life, Charlotte Farley, whom he first spotted on a ladder decorating the high school gym for a dance. Allan deftly talked her out of the date she had planned, taking Char to the dance himself, and their lives were changed forever.
Allan completed his business degree at the University of Western Ontario, where he roomed first with his best friend, his brother Bill Yeates, and later with his buddy and lifelong friend, Clayton Daniher, attending lectures with classmate, Richard M. Ivey. Allan took on his first job writing for the Toronto Star Business section where he had the opportunity to interview many of the highly recognized business leaders and politicos of the time. With the birth of his first two daughters he moved to Prudential Insurance to develop an in-house advertising department for the company.
Allan evolved into one of the most decorated advertising leaders in North America, becoming the youngest president of an agency in Canadian advertising history as Vice President and then CEO of Spitzer, Mills and Bates, later assuming the CEO role at Bates International in New York. Following his adventure on Madison Avenue, Allan returned to Toronto at the request of his old friend Clayton offering his talents to Baker Lovick Ltd. as CEO until his retirement.
For four decades Allan was dedicated to the improvement of the ethics and performance of Canadian advertising.
Other accomplishments included:
President - Association of Canadian Advertisers
President - Institute of Canadian Advertising
President and Founder - Canadian Advertising Advisory Board
Chairman (2) Canadian Advertising Foundation
Author - Canadian Code of Advertising Standards
CEO - Spitzer, Mills & Bates - Baker Lovick Ltd. - Comcore Communications - Comcore BBDO Canada Inc.
Gold Medal Association of Canadian Advertisers - 1963
Robert A. McAlear Memorial Award - 1983
Award of Honour and Mentor - Canadian Advertising Foundation - 1987
Beyond all of his many accomplishments, it was Allan's character, loyalty, integrity and brilliance that set him apart. He was a man of old-world charm and manners who was and will continue to be the gold standard of how to be engaged in the world with curiosity, humour, interest and love for his family. He will be forever missed. A celebration of Allan's life will be held at a later date, due to Covid restrictions.
Published in The Globe and Mail on Jan. 8, 2021.