Home > News & Advice > News Obituaries > Chris-Tia Donaldson (1979–2021), founder and CEO of Thank God it’s Natural haircare

Chris-Tia Donaldson (1979–2021), founder and CEO of Thank God it’s Natural haircare

by Linnea Crowther

Chris-Tia Donaldson was the founder and CEO of Thank God it’s Natural (TGIN) haircare.


Donaldson wrote the book “Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair,” a No. 1 Amazon bestseller, after struggling to find good resources on caring for her natural hair in the days before social media. She went on to found TGIN in 2011, and within a few years, it could be found on shelves at Target, Ulta, Walmart, and Walgreens stores nationwide. After her 2015 diagnosis with breast cancer, Donaldson established the TGIN Foundation, with a mission including providing support for uninsured women fighting breast cancer.

Donaldson’s advice for women entrepreneurs

“I think a lot of people have a passion, but don’t know how to turn their passion into a profitable enterprise. And my biggest advice would be to just start. You’ll make mistakes, but over time things get easier and clearer. One of the hardest parts of starting a business is just starting it. Many people have a project that has been burning in their heart for years, but if they would just start researching and doing, they would find that God has equipped them with everything they need to be successful.” —from an interview for thankgoditsnatural.com


Tributes to Chris-Tia Donaldson

Full obituary: Essence

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