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Dayle Haddon (Angela Weiss/AFP via Getty Images)

Dayle Haddon (1948–2024), L’Oréal spokeswoman and actress

by Eric San Juan

Dayle Haddon was a Canadian model-actress best known as the 1973 Sports Illustrated swimsuit issue cover model and longtime L’Oréal spokeswoman. 

Dayle Haddon’s legacy 

Haddon was a teen when she started modeling, and she won the 1966 Miss Montreal pageant at 18. In the years that followed, she became a star of the modeling scene. It was a career she’d continue long after most professional models retired. 

The 1970s were a vibrant time for her, appearing on the cover of the 1973 Sports Illustrated swimsuit issue and beginning an acting career that started with Disney’s “The World’s Greatest Athlete.” For the next two decades, she appeared in an array of films and television shows, most often European movies. In the U.S., she played alongside Nick Nolte in 1979’s “North Dallas Forty” and had single-episode appearances in two ‘80s television series, “Max Headroom” and “The Hitchhiker.” 

As a model, Haddon did work for Revlon, Estée Lauder, and other recognized brands. In her late 30s, she became a spokesperson for L’Oréal anti-aging cosmetics, leading to a regular gig as a wellness contributor on CBS’ “The Early Show.” 

Haddon released a book in 1999, “Ageless Beauty: A Woman’s Guide to Lifelong Beauty and Well-Being.” She was also active in philanthropy, working with organizations such as UNICEF, Free the Children, and WomenOne, a non-profit she founded in 2008.  

Tributes to Dayle Haddon 

It is with a heavy heart that I am attempting to share my grief & love for my dear old friend Dayle Haddon, who passed…

Posted by Susie Blakely on Saturday, December 28, 2024

R.I.P. Dayle Haddon, my father's neighbour on West 54th Street, whom he entertained at countless parties since the 1970s.

Posted by Naomi Pattirane Balshaw on Friday, January 3, 2025

RIP Dayle Haddon

Posted by Kalyani Devi on Saturday, December 28, 2024

Full obituary: BBC News 

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