In a time when radio DJs were stars, one of the brightest was Wolfman Jack.
Hey, cats and kittens, dig this — superstar DJ Wolfman Jack may have gone to the big radio station in the sky, but we’re keeping his memory alive with this groovy blast from the past. As the Wolfman would say, Hey baby, when you love you live, so come on down here and party with the Wolfman…
Back in the days before CDs and MP3s and internet streaming, we all listened to the radio. We couldn’t download a hot new song on demand, so we waited for our favorite DJ to play it on our favorite station. DJs had power over what we heard, and they kept us listening with a great music mix and hip patter between songs. It was a time when DJs were stars — and one of the brightest was Wolfman Jack.
Wolfman Jack’s gravelly voice and rapid-fire lingo made him instantly recognizable to hometown listeners and to kids all over the country who tuned in to his syndicated show. He was the first rock ‘n’ roll DJ to go into syndication, sending tapes of his show to radio stations across the U.S.
As Wolfman Jack became known to a national audience, he moved beyond radio, taking roles on TV and in movies. His memorable cameo in American Graffiti played with the difference between his real personality and his on-air persona.
He also brought his signature style to commercials — from Clearasil to Honda motorcycles to Hardee’s.
Decades after Wolfman Jack’s death, the music world has moved on — radio no longer reigns supreme and world-famous DJs are few and far between. But the Wolfman’s signature style remains timeless.
“We are put on this earth to have a good time. This makes other people feel good. And the cycle continues.” —Wolfman Jack