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BARRINGTON - Jack J. Honomichl, longtime Barrington resident, passed away Dec. 8, 2013, with family at his side. He was 85. Mr. Honomichl was a proud graduate of the School of Commerce at Northwestern University where he belonged to the Phi Kappa Sigma fraternity. He served in the US Navy from 1950-1954 and subsequently earned an A.M. degree from the University of Chicago. His professional career began in the marketing/advertising research department of the CHICAGO TRIBUNE in 1957; he was a pioneer in the field of marketing research, authoring hundreds of articles and three books, and founded the industry newsletter INSIDE RESEARCH which Barron's calls "The Bible of the marketing research industry." He created the "Honomichl Top 50" US ranking of market research firms, published for more than 40 years, which defined the marketing research industry and earned Honomichl world renown for his knowledge of industry affairs. In 2002, Mr. Honomichl joined industry luminaries Arthur C. Nielsen Sr. and George H. Gallup Sr. with his induction into the Market Research Council's Market Research Hall of Fame. He was also honored by CASRO with a Lifetime Achievement Award in 2011. Mr. Honomichl was predeceased by his wife of 50 years and life partner Frances (Wacaser) Honomichl; he is survived by his son Joseph Honomichl of Arlington Heights, IL and his daughters Frances Fleisch of Ellicott City, MD, Ann Honomichl of Berkeley Heights, NJ and Beth Cole of Palm Beach, FL and eight grandchildren. A memorial will be planned for January 2014. Donations in his memory may be made to Advocate Good Shepherd Hospital cancer care center in Barrington.
Published in Chicago Suburban Daily Herald on Dec. 22, 2013
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