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STOUT, Dr. Roy "Bill" Dr. Roy Glendon "Bill" Stout, 84, of Gassaway, WV died on March 8, 2013. He was born on August 4, 1928 in Copen, WV. Roy received his Bachelor's degree from the University of West Virginia, his Master's from Virginia Tech, and his Doctorate of Philosophy from North Carolina State College. He was a US Naval Officer and served in Korea. Roy retired in 1991 from the Coca Cola Company after 27 years of distinguished service. He began his career with the Minute Maid division of the company in 1964, as Director of Economics and Statistical Research in Orlando, Fl. He transferred to Atlanta, Ga., in 1966 to work at Coca-Cola's corporate headquarters in Technical Research and Development. He held various positions in the department with responsibility for new products and consumer and market tracking information. In 1975, he was promoted to Manager of Market Research. In 1979, he was promoted to Vice President. In 1980, he was named head of the Corporate Market Research Group. In 1983, he was appointed Senior Vice President of Coca-Cola USA. In 1988, he was appointed Vice President, Global Market Research and served in this position until his retirement in 1991. His contributions to the Company's domestic and worldwide business were far reaching. Research he directed was instrumental in decisions such as the launch of the "Coke Adds Life" campaign, the Company's first plastic bottle, and the introduction of Diet Coke. During his illustrious career, Roy was intimately involved in the creation of the Master of Market Research (MMR) program at the University of Georgia. He was on the faculty at Virginia Tech, Georgia Tech, The University of Florida, The University of Georgia, NC State, and Rollins College. He also served on advisory boards of various journal publications including the Journal of Marketing Research, Journal of Marketing, Journal of Advertising Research, etc., and the MMR program. He published numerous articles as well as co-authored a marketing research textbook. For many years, Roy was a sought after distinguished guest lecturer at conferences, universities and association functions. He was also on the strategic planning committee for EPCOT center. He was preceded in death by his parents Warder Martin Stout and Virgie McCoy Stout of Copen, WV and his brothers Loyd George Stout, George Leonard "Peck" Stout and Auldra McCoy "Bully" Stout. He is survived by his wife Evelyn Kay Stout; his daughters; Betsy Jane Stout-Jones and husband Mark of Panama City Beach, Fl., Taffey Ann Stout of Greensboro, NC, and Renee Michelle Faircloth and husband David of Sarasota, Fl.; grandchildren; Austin Mathew Faircloth, Parker David Faircloth, Aaron Alexander Faircloth, Stephen Daniel Faircloth, and Sierra Joy Faircloth; siblings; Vernon Burnell Stout, Eunice Lorraine Templeton, Mavis Jean Stout, Donald Wayne Stout, and Rendal Lee Stout. The family is eternally grateful for the generous, loving care provided by Cora Mack, Carolyn Cawthon, Sandy Frame, Wilma Gunter, Dawn Lucas, Stacey Riffle, and George Smarr. Funeral services will be Tuesday, March 12, 2013 at 2:00 pm. at the Richard M. Roach Funeral Home, 708 Braxton St., Gassaway, WV. (304) 364-2231, with Reverend Sharon West presiding. Visitation will be held from 11:00 am to 1:45 pm prior to the service. Interment with military rites will be in the Sugar Creek Cemetery, Gassaway. Dinner will be held immediately following at The Red Rooster Café, 608 Elk St. (304) 364-6023. In lieu of flowers, the family requests donations be made to the . Condolences may be extended to the family at
Published in The Atlanta Journal-Constitution on Mar. 12, 2013
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