Sacred Heart Catholic Church
43775 Deep Canyon Rd
Palm Desert, CA 92260
(760) 346-6502
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Ronald Wayne Braniff

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Ronald Wayne Braniff Obituary
Ronald Wayne Braniff, 82, of Rancho Mirage, Calif., passed away on Sunday, May 6, 2018, at home after a brief illness.
Born in Hood River, Ore., to Dorothy Rosella and Hugh Andrew Braniff, he received his bachelor of science in mechanical engineering from Oregon State University. He was commissioned as a second lieutenant in the Air Force in 1956 and began active duty at Andrews Air Force Base outside Washington, D.C., in 1957 working on projects involving NASA, which further sparked his engineering interest and ambitions.
After his honorable discharge, Ron earned an offer from IBM for sales training that required him to work in the Pittsburgh, Pa., office. Ron turned the offer down and instead followed his ambition and drove across the country in his Triumph to knock on the doors of IBM in Silicon Valley with a desire to live and work in San Francisco. He was offered an IBM sales training position, this time in the most competitive geographic location for the industry. He began his long and rewarding corporate career in 1963 as a sales representative in the data processing division, selling IBM punched card accounting machines and 1401 series computers.
In 1966, Ron joined Tymshare, a time-sharing company selling computer time and software packages for users on the SDS/XDS 940 computers as its first sales rep, ultimately settling in Portola Valley, Calif., and later Woodside, Calif. He spent a total of 18 years at Tymshare, mainly as the VP of sales and marketing and head of the computer services division. In 1984, as the development of the personal computer became a major disruption to Tymshare's business, Ron left to become the president and later CEO of ASK Computer Systems Inc., where he served until 1992, electing to spend the next 15 years consulting and investing in software start-ups.
Ron spent a lifetime enjoying jazz, playing tennis, cooking, traveling and driving his Porsche. He is survived by his wife, Carlotta Jane Braniff of Rancho Mirage, Calif.; his brother, Jerry Braniff of Vancouver, Wash.; his sister, Patricia Trotman of Portland, Ore.; his children, Shannon Braniff of San Rafael, Calif., Kristin Gettinger (Jon) of Seattle, Wash., and Ryan Braniff (Ali) of Menlo Park, Calif.; his grandchildren, Alyssa Mulligan, Simone Gettinger, Johanna Gettinger and Ryder Braniff; and his former wife, Suzanne Braniff of Half Moon Bay, Calif.
Funeral services will be held in his honor on May 25 at 10 a.m., 2018, in Sacred Heart Church in Palm Desert.

Published in Herald And News from May 16 to May 20, 2018
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