Alfred Uihlein Elser Jr.

Elser, Alfred Uihlein, Jr. Of Greenwich, Connecticut, adored husband and father, died on Sunday, February 24, 2013, at New York Presbyterian Hospital, following a long illness. He was 78. Born in 1934 in Milwaukee, Wisconsin, Mr. Elser was the son of the late Alfred Uihlein Elser, Director of the Joseph Schlitz Brewing Company, and the late Gertrude Emma Deuster. He was the grandson of Albert Christian Elser, Founder and President of the First Wisconsin National Bank of Milwaukee and the First Wisconsin National Bank Trust Company, and Matilda Uihlein. He was the great-grandson of Alfred Eugene Uihlein, Superintendent and later President of the Joseph Schlitz Brewing Company, and Anna Pilger. Mr. Elser's maternal grandparents were Hugo Deuster and Elsa Roerick; and his maternal great-grandparents were the Honorable Peter Victor Deuster, Member of the United States House of Representatives from 1879-1885 and founder of the Milwaukee Journal, and Gertrude Stoltz. A graduate of the Milwaukee Country Day School, Mr. Elser received a BA in Physics at Princeton University in 1956, and an MS in Applied Mathematics from Stanford University in 1958. An employee of IBM from 1958-1994, Mr. Elser had marketing and management jobs in the San Francisco Bay area, Washington, DC, and Westchester County. He sold large scientific, engineering and management systems to the Lockheed Missiles and Space Company, NASA, the National Security Agency, the Atomic Energy Commission, NOAA, and the Department of Defense. He also worked on negotiation of specifications for many new information technology applications and on competitive strategies for IBM North America. Mr. Elser was a long-time Board member of the Joseph Schlitz Brewing Company and the Schroeder Manatee Ranch, Inc., which lies between the cities of Sarasota and Bradenton, Florida. An active volunteer in the Greenwich community, Mr. Elser served as a Trustee of the Bruce Museum, where he also was Chair of the Science Committee for many years and participated on the Exhibitions Committee and Education Committee. He started and led the SeniorNet computer school at Greenwich Senior Center beginning in 1997, directing a volunteer staff of forty. Club affiliations include Indian Harbor Yacht Club, The Stanwich Club, Greenwich Branch of the English-Speaking Union, The Retired Men's Association of Greenwich, Greenwich Croquet Club, First Friday Club, New England Society in the City of New York, The Milwaukee Club, Milwaukee Country Club and the West Highland White Terrier Club of America. He was also a long-time member of Christ Church, Greenwich. Mr. Elser is survived by his wife, Anne Hall Elser of Greenwich; a son, Alfred Uihlein Elser lll of Hanover, New Hampshire; daughter, Elizabeth Lee Elser of Milwaukee; daughter, Amy Elser Hall; son-in-law, Matthew Reed Hall; two grandchildren, Elsa Caroline Hall and Andrew Reed Hall, all of Owings, Maryland; a brother, Albert Christian Elser II and sister-in-law, Storm Garrison Elser of Lakewood Ranch, Florida; and brother-in-law, George Everett Hall of Riverside, Connecticut. Mr. Elser is also survived by his beloved three West Highland White Terriers, Angus, Nola and Duncan. Funeral services will be held at Christ Church, 254 East Putnam Avenue, Greenwich, at 11:00AM on Friday, March 1, 2013. Burial will be private. In lieu of flowers, the family requests that memorial contributions be directed to any of the following organizations: Christ Church, Greenwich Bruce Museum of Arts and Science, Greenwich SeniorNet, in care of Town of Greenwich Senior Center The Milwaukee Art Museum The Schlitz Audubon Nature Center The Westie Foundation of America, Inc., c/o Gary Sackett, Donor Manager, 16813 Wood Song Court, Riverside, CA 92504. Condolences may be offered at

Funeral Home

Leo P. Gallagher & Son Funeral Home
31 Arch Street Greenwich, CT 068306512
(203) 869-1513

Published in Milwaukee Journal Sentinel on Feb. 28, 2013