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Sidney Greenberg

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Sidney Greenberg Obituary
We mourn the passing of our dear cousin, Sidney Greenberg. The last member of our family to serve as CEO of Standard Brands Paint Co., he led this pioneering home decorating chain for do-it-yourselfers during its impressive growth throughout the West. Sid was a man of extraordinary character, integrity, humility and financial savvy. In his own quiet and very private way, his words and actions demonstrated a genuine responsibility to his family, friends and the larger community -- starting with his Coast Guard service in Southern California during the final years of World War II. May his memory be a blessing and we send our heartfelt condolences to his sons Jim and Don and grandchildren. Your cousins; Rosalie, David, Gary, Marco, Lara, Beau, Leigh, Lydia, Jonah and Jason.
Published in the Los Angeles Times from Jan. 13 to Jan. 14, 2016
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