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Sonny Alexander

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Sonny Alexander Obituary
July 6, 1930 - June 8, 2015 After a valiant struggle with cancer, Sonny Alexander, his beloved wife Sheila and loving family at his side, died peacefully at his Palm Desert home. He was born on July 6, 1930 in Weehawken, New Jersey to Alexander and Pauline Friedman. When Sonny was still an infant, in the midst of the Great Depression, the family relocated to Los Angeles to start a new life and a new business, called Alexander Florist. Sonny grew up in the business, and developed into a gifted floral designer. Sonny graduated from Los Angeles High School in 1948 and served in the Navy from 1953-1955. In 1957 following his father's death, Sonny took over the family business, renaming it Sonny Alexander Flowers, and transformed it into a thriving enterprise known for exceptional customer service and creative arrangements using the highest quality flowers available. Handsome and charismatic, Sonny was a terrific husband, father and grandfather. Sister Vera and brother Ken cherished and loved him, and he was a beloved, uncle, and cousin to his huge extended family. What drew people to Sonny, was his warmth, humor and loyalty. Sonny's generosity spread to everyone. Charities could always depend on him to contribute and supply flowers for their events. After 50 years in the flower business, Sonny and Sheila retired to Palm Desert where he continued to pursue his passion with golf, both playing and watching it. How many people can say they scored a hole in one? Sonny could. He and Sheila traveled, explored, and lived a fulfilling life. Sonny is survived by his beloved wife Sheila; his son Randy, Sheila's children Steve and Deborah and their spouses, Sharon and Chris; his brother Ken and his wife Eloise and sister Vera; Grandchildren Adam and Andrew, Zachary, Jacob and Sara; and his nieces and nephews Gary, Greg, Angela, Larry, Lisa and Scott. An intimate funeral service was held at Forest Lawn Cathedral City on June 10th.
Published in the Los Angeles Times from June 20 to June 21, 2015
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