Herb Peterson


LOS ANGELES (AP) - Herb Peterson, who invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants, has died, a Southern California McDonald's official said Wednesday. He was 89.

Peterson died peacefully Tuesday at his Santa Barbara home, said Monte Fraker, vice president of operations for McDonald's restaurants in that city.

He began his career with McDonald's Corp. as vice president of the company's advertising firm, D'Arcy Advertising, in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."

Peterson eventually became a franchisee and was currently co-owner and operator of six McDonald's restaurants in Santa Barbara and Goleta, Fraker said.

Peterson came up with idea for the signature McDonald's breakfast item in 1972. He "was very partial to eggs Benedict," Fraker said, and worked on creating something similar.

The egg sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. It was served open-faced on a toasted and buttered English muffin.

The Egg McMuffin made its debut at a restaurant in Santa Barbara that Peterson co-owned with his son, David Peterson.

Fraker said that, although semiretired, Peterson still visited all six of his stores in the Santa Barbara area until last year when his health began to deteriorate.

"He would talk to the customers, visit with the employees. He loved McDonald's," Fraker said.

Fraker, who said he worked with Peterson for 30 years, said "he was amazing as far as giving back to the community."

"He embraced the community and the community embraced him," Fraker said. "We loved the man."

Peterson is survived by his wife, son and three daughters.
Copyright © 2008 The Associated Press

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The Petersons will forever be a part of my life, I moved to Goleta and became employed with the company 6 months later, unfortunately had to leave because of a family illness in another state. Very grateful for chance and opportunity to be part of their legacy in Santa Barbara.

For Herb...

Thanks for the 'egg-mc-muffin.'


Do not weep for me when I no longer dwell among the wonders of the earth; for my larger self is free, and my soul rejoices on the other side of pain...on the other side of darkness.

Do not weep for me, for I am a ray of sunshine that touches your skin, a tropical breeze upon your face, the hush of joy within your heart and the innocence of babes in mothers arms.

I am the...

To the Herb family you have my heartfelt sympathy. I also hope that you and your family will be able to find comfort in the bible scriptures at psalms 13:3 That you have just fallen asleep.


Keep an eye out for Natalie and the martini's.

your favorite son in law

You are and always will be the best grandfather ever known! We will miss you...

Always in my heart...I love you Bebop...xoxo

I love you Dad!

Bebop,Heather,Peter & Nanny