John Chervokas


WHITE PLAINS, N.Y.  John Chervokas, an advertising man and wordsmith who was credited with introducing a toilet paper slogan into popular culture with his "Please Don't Squeeze the Charmin" campaign, has died at age 74. Mr. Chervokas, who lived in Briarcliff Manor, N.Y., died Saturday of a...

Read More

Guest Book

Not sure what to say?

My thoughts go out to Mr Chervokas' family. I have fond childhood memories of his creative campaign.
James P

To John's wife and family -

Instant sadness and nostalgia for me
as I read the notice of John's death.
I was a year ahead of John at Fordham and have many fond and funny memories of our days together in the Glee Club
and Booster Club. He was one of those
unique people you remember all your life. Thanks, John! Rest in Peace.

Bob Bradley, Fordham College, '58

My father produced a lot of the Charmin commercials with Mr Whipple. It's a great childhood memory! Now I know where the famous phrase came from. Thank you Mr Chervokas

To the family&friends of Mr.John Chervokas may his memories bring you laughter and joy.May God continue to bless you all and hold you up in his unchaning hands.I always was fond of the slogan please don't squeeze the charmin.Mr.Chervokas will live own through this slogan ,you all just love one another and pray together the family that prays together will stay together.Just bless God for the years he gave Mr.Chervokas own earth,.Thank God for grace &mercy as you lay your love one to...

I was so fond of the Charmin commercial! Its too bad these days the commercials are now as entertaining as they used to be....Mr. Chervokas was a "genius"! May he rest in peace.

Dear Chervokas Family,
I am so sorry for your loss. I met John when I worked at Fordham in the late 1970's and early 1980's. He was a true gentleman. There aren't many like John.
With a Ram!

I remember Mr. Whipple and the Charmin, to this day I still use Charmin. I always would giggle when the new commercials would come out for Charmin. My mom would pretend she was Mr. Whipple just to make us kids laugh. Thank you Mr. Chervokas for lots of good memories with Charmin. I don't know too many people who could laugh at toilet paper. God Bless the Chervokas Family in their time of sorrow.

My deepest condolence to the family,,, I was wondering where that slogan came from now I got my answer ..