RICHARD ROTH
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ROTH--Richard Joseph. Of New York City and Mon-terey, MA died peacefully on December 31, 2020. Beloved husband of Leslie and father of Erik, Gregory and Nickolas, grandfather of Annabel, Andrew, Alexandria, Noah and Leo. Son of Eleanor and Aaron, brother of Jan. Born February 11, 1936, he graduated from Roosevelt High School in Yonkers, Dartmouth College and received his MBA from the Tuck School of Business. He served in the Air Force Reserve and lived in Europe for several years before returning to New York, where he had a long, storied career in advertising. He founded Roth Associates in 1988, broke new ground in the media industry, and traveled the world for his clients. Richard could often be found in the Berkshires enjoying a picnic at Tanglewood or sitting by the lake with his family. Richard was much loved and will be missed by everyone.


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Published in New York Times on Jan. 1, 2021.
Memories & Condolences
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14 entries
January 22, 2021
I knew Dick for many years, and enjoyed his company professionally and personally. One year we sat next to each other on a flight to the Cannes festival and he regaled me with stories about his career. Nice fella and will be missed.
Mitchell Caplan
Acquaintance
January 5, 2021
Dear Leslie and family,
I was so saddened to hear about Dick's passing. I will always remember and treasure my time with him. He truly helped me in my career and I will always be grateful. Through the years I was impressed by his wisdom, sense of humor and advice. I treasured my time with him and was also impressed by his ongoing curiosity and passion for the business. He will be truly missed. Love, Richard Kirshenbaum
Richard Kirshenbaum
Friend
January 5, 2021
Dear Leslie and family,
I was so very sorry to hear about Dick's passing. He was a good fellow and will be missed here in the Berkshires as well as New York,
Please accept my deepest condolences.
Jeff Wilkinson
Jeff Wilkinson
Friend
January 5, 2021
Dear Roth Family members,
I just want to say how saddened I am to hear of the passing of you Dick. We worked together for many years in the Advertising business and we kept the relationship going when he had his very successful M&A company. He Brough a number of very smart acquisitions to me.
I have many stories but just let me say to Leslie he was truly a model family man and lead by example. My condolences.
Bill Tucker
Bill Tucker
Coworker
January 5, 2021
I had the pleasure of knowing Dick and had the highest regards for him and his many accomplishments. He will be missed by his many friends in our industry.
David Grueneberg
Friend
January 4, 2021
Dear Leslie and family,
Our condolences on your loss. We have such good memories of Dick and you all from our time in Chappaqua. It was a pleasure to see him walk in the door! He always had a joke or a story to tell. Our thoughts are with you.
Len and Marie Savanella
Friend
January 4, 2021
Dick always had a warm smile and helping hand . He helped shape the industry and will be missed by all.
Bill Koenigsberg
January 3, 2021
Leslie, I am so sorry to read about Dick’s passing. He was a funny and irreverent and insightful and I know he cared very much for you and his family. He loved his life and left us too soon. I will miss him. Gail
Gail Lieberman
Friend
January 3, 2021
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Stuart Pocock
January 2, 2021
He and I were friends for 60 years. I can't say that about many people. We saw each other (with and without wives). We loved exchanging advertising stories. And he had a great laugh. Amye and i send our sincerest condolences.
Paul Gumbinner
Friend
January 2, 2021
Dick was smart, passionate and an intellect. So sharp. I afraid to say what he felt in business. I learned from him. He made advertising better.
Michael Duda
Acquaintance
January 2, 2021
Our hearts go out to Leslie and family for the loss of Dick - the very best of neighbors in Monterey on Lake Garfield. Since the time the Roth's joined our Elephant Rock community in the early 1970's we have shared with his family many unforgettable moments on the lake and on their porch. And will never forget my last conversation this last Spring with Dick - to be cherished forever as testimonial to his perpetual warmth and concern for others.
Fred, Shelley, & Jenai Emmel
Neighbor
January 1, 2021
Dick and I met freshman year at Dartmouth. We became roommates for 4 years both at Dartmouth and The Tuck School and as a result, good friends for 66 years. In addition to his advertising accomplishments, Roth Associates became a leading consultancy advising large corporations seeking a change of advertising agencies. In addition, Dick consulted to agencies seeking re-organization or acquisitions. His reputation was one of total integrity, respected incites along with good humor. He was a wonderful friend who I will truly miss every day.
Dan Wilkes
Friend
January 1, 2021
Dick and I were friends from the Mad Man days of the 1960s at Grey advertising. Our friendship endured until the day of his death. He was a caring, interesting, funny and good friend. I will miss our lunches, dinners, and almost weekly phone calls. He was a good part of my life.
Joel Baumwoll
Friend
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