ROTH--Richard Joseph. Of New York City and Mon-terey, MA died peacefully on December 31, 2020. Beloved husband of Leslie and father of Erik, Gregory and Nickolas, grandfather of Annabel, Andrew, Alexandria, Noah and Leo. Son of Eleanor and Aaron, brother of Jan. Born February 11, 1936, he graduated from Roosevelt High School in Yonkers, Dartmouth College and received his MBA from the Tuck School of Business. He served in the Air Force Reserve and lived in Europe for several years before returning to New York, where he had a long, storied career in advertising. He founded Roth Associates in 1988, broke new ground in the media industry, and traveled the world for his clients. Richard could often be found in the Berkshires enjoying a picnic at Tanglewood or sitting by the lake with his family. Richard was much loved and will be missed by everyone.
Published in New York Times on Jan. 1, 2021.