Joel Walkden Aldred
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JOEL WALKDEN ALDRED, D.F.C. Died peacefully in his sleep on Wednesday, October 12, 2011. He was born in Toronto on June 18, 1920. A longtime resident of Port Perry, Aldred was a distinguished man who leaves behind a giant footprint, from being a Businessman, Radio and Television Personality to an influential history maker in Broadcast Communications. Aldred was also a decorated Bomber Pilot in the Second World War, serving as Squadron Leader and acting Wing Commander. Famous for his voice, Aldred had an International Broadcasting career that lasted for over 50 years. He started as a Radio Announcer with the Canadian Broadcasting Corporation in 1945. Aldred claimed to be the first person ever fired from the CBC when in 1949, he referred to the network as a "socialistic monopoly", creating a political stir at the time. Undeterred, he went on to build a successful solo Broadcasting career with his photographic memory and handsome good looks. His career took off when television came into households. In the 1950s, Aldred became one of the highest paid and most in-demand advertising Broadcasters in Hollywood, performing live on-air commercials for the Chevrolet Division of General Motors and other major sponsors on the Perry Como Show, Bob Hope Show and the Dinah Shore Show. Aldred's commercials have received awards at Cannes International Film Festival. By the 1960s, Aldred was travelling to New York and Hollywood weekly from his Scugog Island Farm, clocking over one million miles in a five year period. In addition to advertising, Aldred provided narration for Television and Film publications such as Studio 57 (1955) and the Secret Door (1964). Aldred's passion for Broadcast Communications helped shape the face of Television Broadcasting in Canada today. In 1960, Aldred formed a Business Corporation, Aldred-Rogers Broadcasting, with the late Ted Rogers and they, with other investors (Telegram Corporation and Foster Hewitt Broadcasting), launched CFTO Television, which eventually became the CTV Television Network. As the first President at CFTO, Aldred was instrumental in modernizing television in Canada, bringing in the first colour TV broadcasting equipment. With all of his many accomplishments in Broadcasting, one of Aldred's proudest achievements was his national Canadian video "I am a Canadian", which was produced for Expo '67 and re-released in 1992. Aldred served as a Director and a Member of numerous Boards and Organizations including Rothmans of Canada, CFTO, WWF and the National Advisory Council on Aging and others. As a longtime ardent Nationalist, Aldred developed close relationships with two former Prime Ministers: Louis St. Laurent and John Diefenbaker and helped influence Policy as an Advisor. Aldred travelled extensively throughout the world as an Aide to Prime Minister Diefenbaker. They developed a strong personal friendship and Aldred was one of the Executors of Prime Minister Diefenbaker's will, helping to establish the Diefenbaker Museum. Aldred was predeceased by his wife Anne, brothers William and Norman and nephew Bill Nettelfield. He is survived by his sister, Kathryn Aldred-Nettelfield, various nieces and nephews, including Lynn Nettelfield, John Nettelfield, Teri Aldred, Janice Brenneman (Aldred), Kathryn Simmonds, Laura Chase, Greg Aldred and sister-in-law Judy Aldred. He will be sadly missed by his family and his closest friends, including Jerry Chamberlain, Miriam Price, Betty Penny and Douglas G. Baird. The family of Joel Aldred will receive friends at the WAGG FUNERAL HOME, "McDermott-Panabaker Chapel", 216 Queen Street in Port Perry (905-985-2171), on Tuesday, October 25th from 10--11 a.m. A Service to celebrate his life will be held in the Chapel at 11 a.m. Private interment Pine Grove Cemetery, Prince Albert. If desired, memorial donations may be made by cheque to the Port Perry Hospital Foundation. Memories and condolences may be left at

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Published in Toronto Star from Oct. 18 to Oct. 22, 2011.
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Memories & Condolences
Guest Book sponsored by " GARDINER " family bridges 2017
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11 entries
November 23, 2017
Miss you lots Uncle Joel. Love you
Lynn Nettelfield
July 26, 2017
frank gardiner
March 22, 2017
I had no idea he had passed away.I remember him from numerous commercials in the early 60's. Especially GM and the duMaurier ads. A great Canadian personality,he will be missed. My condolences and heartfelt sympathies to the family.
frank wilson
February 10, 2017
I remember my younger years hearing about Joel sadden to hear of his passing Geraldine alldred
December 8, 2016
I met Joel Sldred a few years ago at the CJRT radio station in Toronto and he invited a few of us out to lunch at the Albany Club. As a broadcast rep I liked Joel and imagine my surprise to learn from Joel that he had some interesting and fun dealings with a relative of mine namely Percy Gardiner .As a grandfather now in 2016 and a bit of a family historian , I intend as my own 2017 project I named " GARDINER family bridges " to honour and build bridges between " the greatest generation" represented by Joel. Aldred and so many other WW Two veterans and our grandchildren " the NEXT generation" ! Thank you Joel Aldred for your leadership by example throughout your career and thank you for a very entertaining lunch at the Albany Club !
Frank Gardiner
October 26, 2011
Uncle Joel I will miss the twinkle in your eyes and the roar of your laughter.....your advise was given with the wisdom of a man who lived life seriously but well balanced with humour. I will never forget the "Teri what are you going to do when you grow up chat over my very first Manhatten(and last) at the Scougog Farm" You are a shining star that shines down on us all at peace. Your niece, Teri Aldred (Norman P. Aldred's first born)
Teri Aldred
October 21, 2011
I didn't know Joel Aldred personally. I remember him mostly for his deep resonant voice, and his self-identification, "This is Jo-o-o-o-el Aldred speaking"!
Robert Catt
October 20, 2011
He was my Dad's Flight Commander in WW 2 !
October 18, 2011
Please share any memories of Joel at, we want to keep his voice and legacy alive. Betty Penny
Betty Penny
October 18, 2011
My Dad was Les Wainwright who worked for Ogilvie Advertising, Molson and Canadian Breweries-Rothmans. He would often tell me how Joel Aldred was a one take wonder and was a very popular talent for his voice and because he saved the client so much money in studio time. He also told me how smart Joel was, by accepting Rothman's stock instead of normal payment. These stories inspired me to become a brodcaster.
Paul Wainwright
October 18, 2011
My heartfelt sympathy and condolenses go out to each member of his extended family. I had the pleasure of getting to know Joel and Anne well during his years of friendship with John Diefenbaker when we discovered he had served under my own father in World War II. Your tribute in the Star today spoke so well of his contribution to us all, and has given him his rightful place in our country's history. Your personal loss is monumental, and may the thoughts and prayers of many help you adjust to your own loss in the days ahead. Thank you Joel for your friendship and all you did to make our world a better place. May you now rest in peace and in God's care.
Joyce McEwen-Clune
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