Sidney J. LEVY (1921 - 2018)

Obituary
  • "Sincerest condolences to the family and all who knew him. ..."
    - Marv Slepian
  • "I am sorry for your loss. Please take comfort in Psalms..."
  • "My sincere condolences for the family of Sr. Sidney J. Levy..."
    - Beatrice Bolger

LEVY, Sidney J. Dr. Sidney J. Levy, renowned marketing professor and consultant, passed away on March 26, 2018, at the age of 96, after a brief illness. Dr. Levy's ideas influenced marketing researchers and executives since the 1940s. He was a leader in redefining marketing as being broader than advertising and showed how it is relevant to a broad range of human activities. He also developed and applied new marketing research methods. The Wall Street Journal referred to Dr. Levy as a 'guru' of marketing. He was the Coca-Cola Distinguished Professor of Marketing at the Eller College of Management of the University of Arizona, where he served as the Head of the Marketing Department from 1997 to 2004. He began at Arizona in the mid-1990s after he was required to retire from the Kellogg School of Management at Northwestern University, Evanston, Illinois. At Northwestern, Dr. Levy served as chair of the Marketing Department from 1980 to 1992 and was the Charles H. Kellstadt Distinguished Professor of Marketing. He began his tenure at Northwestern in 1961. At both Arizona and Northwestern, he advised and mentored many PhD students. Before joining the Northwestern faculty, he was a lecturer at the University of Chicago. Dr. Levy was also a long-time consultant for Social Research Inc. and for many other organizations, including General Motors and the 1988 Olympic Committee in Seoul, South Korea. He received many awards for his contributions to marketing theory and practice, including being named a Living Legend of Marketing. Dr. Levy was born in St. Louis on May 29, 1921, to Jacob and Kate Levy. He grew up in Chicago where he graduated from Manley High School in 1938. He was in the US Army Air Forces. He attended the University of Chicago on the GI Bill, where he earned his bachelor's, master's, and PhD degrees. Dr. Levy was devoted to his family, his wife and children were his greatest treasures. He was also devoted to Mozart and Bach, enjoyed reading mysteries, had a deep appreciation of art and was himself a painter, and had season tickets to the opera. His wide interests informed his work as well as leading to many adventures outside of his professional life. Dr. Levy was preceded in death by his wife of 52 years, Bobette (nee Adler); son, Bruce, and sister, Rita Levy Remez. He is survived by his daughter and son-in-law, Joyce Adler Levy and Christopher P. Egan; his sister, Bernice Horwitz; and many nieces and nephews. In lieu of flowers, donations may be made to the Bruce J. Levy Memorial Prize in Mathematics Endowed Fund at Pomona College, c/o Office of Stewardship, Pomona College, 550 North College Avenue, Suite 134 Claremont, CA 91711. A memorial service will be held in the future.


Published in the Arizona Daily Star on Apr. 8, 2018