{ "" }
Share THOMAS's life story with friends and family
Send an Email
Or Copy this URL to Share
'IEHLE THOMAS RIEHLE PETER RIEHLE Thomas H. Riehle, a well-known and highly regarded expert on public-opinion research, died Saturday, January 3, 2015, at his home in Washington, DC. He was 58. Riehle's unexpected passing came only a day after the untimely death of his 22-year-old son, Peter C. Riehle, a senior at the University of Michigan in Flint. Peter died in Bethesda, MD, on Friday, January 2, 2015. Over the course of a 35-year career, Thomas Riehle amassed an enviable record of accurately predicting the results of elections, both Presidential and congressional, and worked with some of the biggest names in political and market research. As a former journalist, Riehle understood the needs of under-the-gun reporters and editors and had the rare ability not only to interpret polling data accurately but to turn his insights into accessible and smartly written articles. Once deadlines were past, he loved nothing better than debating political events of the day over bourbon or a pint. Among the news organizations he worked with are The Wall Street Journal, Newsweek, BusinessWeek, The Economist and the Associated Press. After graduation from Yale, Riehle worked at The Barron Report and as an associate editor at National Journal before his passion for politics took him in another direction. He cut his teeth as a pollster with Patrick Caddell and then Hart-Riehle-Hartweig Research Associates before branching out on his own. However, he was in business for himself only briefly before being enlisted by Ipsos, the Paris-based global market research firm, to set up a political polling operation in Washington. He became founding President and COO of Ipsos Public Affairs in 2001. After leaving Ipsos, Riehle, a Democrat, joined forces with V. Lance Tarrance Jr., a Republican, to form RT Strategies, which did polling for the esteemed Cook Political Report, among others. In 2010, Riehle was appointed Senior Vice-President for Public Affairs at YouGov, a post he held until 2014, overseeing the Economist/YouGov Poll. Recently, he had again formed his own firm, Riehle Research. Riehle won the 2010 Pollie Award for Political Grand Marketer of the Year from the American Association of Political Consultants, which recognized his work for the American Coalition for Clean Coal Electricity. He won the 2004 Advertising Research Foundation's Silver Grand Oglivy Award for work he did for Microsoft. Riehle was an activist in his Capitol Hill neighborhood and served as vice-chairman of Community Action Group, a nonprofit drug and alcohol residential treatment center. For many years when Peter was growing up, Thom Riehle served as an Assistant Scoutmaster and watched proudly as his son earned top honors as an Eagle Scout. Peter, who attended Capitol Hill Cluster School and graduated from School Without Walls high school, showed the same commitment as his parents to improving the lives of his neighbors. For his Eagle Scout community service project, he led a team that refurbished a park near the Eastern Market Metro Plaza, rebuilding benches and cleaning up refuse. Born in Menomonee Falls, WI, Thom Riehle was the sixth of seven children born to Herbert and Mary Margaret Riehle. He is survived by Barbara, his wife of 28 years; his daughter, Anna; three brothers, Richard, Robert and James Riehle; three sisters, LaMer, Peggy and Jane. Peter Riehle is survived by his mother and sister; 13 aunts and uncles; and 23 cousins, all of whom adored his sweet nature and quick wit. A memorial service for Thomas and Peter Riehle will be held later this month in Washington. In lieu of flowers, donations in Thom's name to Community Action Group,, would be appreciated. Please make donations in Peter's name to Capitol Hill Montessori at Logan, 215 G Street NE Washington, DC 20002.A memorial service for Thomas and Peter Riehle will be held later this month in Washington. In lieu of flowers, donations in Thom's name to Community Action Group,, would be appreciated. Please make donations in Peter's name to Capitol Hill Montessori at Logan, 215 G Street NE Washington, DC 20002.

To Plant Memorial Trees in memory, please visit our Sympathy Store.
Published in The Washington Post on Jan. 8, 2015.
Memories & Condolences
Not sure what to say?
View Printed Guest Book
31 entries
January 17, 2016
Much love and caring to Richard, and the Riehle Family from the Ruscoe Family: Jennifer, Tim, Nancy, Emily, and Sonia.
Jennifer Ruscoe
January 6, 2016
Friends with Thom in college, and just heartbroken about his death. I will pray for Anna and Barbara.
Ginny Brennan
February 11, 2015
Friends with Thom since 3rd grade. Barbara, Anna, and the rest of this amazing family, I share your grief and wish you strength.
Marty Jelenc
February 9, 2015
We love & miss Thom & Peter...Blessings to Barbara & Anna.???
Tina Ford
February 9, 2015
I was shocked and saddened to hear of the passing of Peter and Thom Riehle. I had the pleasure of teaching Anna during our childrens liturgy and met Thom at that time. He was always very patient and kind to both Anna and Peter and I could see his love for them. Thom always had a kind word or smile when I would see him. May God comfort both Anna and her mother Barbara in their loss. I will keep you both in my prayers.
Joan Frederick, HCSC parishioner, Washington DC
February 9, 2015
Barbara, The news shook me to my bones,he was genuine fine person,many many memories at the lake. I never knew peter,he was a baby the time you stopped years ago. I couldn't make to DC for event's he and you will forever be in my heart Gary Hitchcock (LOU)
gary hitchcock
January 28, 2015
Peter was a very good friend of mine when we both attended SWW. I have very fond memories of him and was shocked when I heard of his passing. He was my confidant and voice of reason when I was going through tough times of my own. May God watch over them and yourself in these difficult times. I hope Peter can know how thankful I am to have known him. God Bless.
Martin Martinez
January 23, 2015
Either of every morning and evening, Mia and Emma walked passing at the same time, they waved, "HI" to Peter as he smirked waving back, too. This scene will be missed greatly. Even, Mia & Emma finger-pointed at Peter's blue suburban truck in telling us it was Peter's truck. A great fella. You are in our thoughts. Mario & Senda
Mario & Senda Hernandez & Benaissa
January 20, 2015
Thom and I worked together on various projects for our church, Holy Comforter - St. Cyprian Catholic church on Capitol Hill in DC. He was a delight to work with and so very dependable. I watched his kids Anna and Peter grow up. I am heartbroken and overwhelmed. My thoughts and mostly my prayers are extended to the family. ~~~~~~Janice Hamilton Outtz
January 13, 2015
I am so sorry for your loss. I only knew your family very slightly but deeply appreciate yours and Tom's commitment to so many of the same values that I hold. My thoughts and prayers are with you.
Cathy Reilly
January 13, 2015
I was saddened to hear of Peter and Tom's sudden passing. I hold many memories of Peter's cello lessons with Restel Bell, and the convivial times we shared with the Riehle family. My deepest condolences to all the grieving family.
Noriko Bell
January 12, 2015
I had Peter in my Scientific Inquiry course this past fall. I feel blessed to have known him. He was a great addition to my class, and made it fun for the other students. I am so sorry to hear of his passing. You are in my thoughts and prayers...
Stephanie Hart
January 10, 2015
You're in our thoughts and prayers. May God Bless you and keep You.

Marilyn HCSC
January 10, 2015
Very sad to hear of the the tragic passing of Tom.
Bob Lund
January 10, 2015
A very sad day. A warm and personal service. My heart goes out to Barbara and both families.
Philip Rivers
January 9, 2015
I am so sorry to hear about these sudden losses. I always enjoyed working with Peter at SWW and hearing about his latest adventures in Scouts. You and Thom were great supports for him. Anna, he was always excited to let me know when you were home visiting.
Please know that your family is in my prayers that you will have peace and comfort at this unimaginably difficult time.
Lauren (Dietz) Madia
January 9, 2015
Thom wa a smart, savvy pollster who had a wonderful combination of street IQ and compassion.
Angus Reid
January 8, 2015
Dear Barbara, I am very saddened to hear of your loss. I have so many fond memories of Peter and will always remember our walks home each day. I always felt safe because I had Peter and Tyrec walking me home from school. May God give you strength and peace during this very difficult time. My thoughts and prayers are with you and your family. God Bless you!
Barbara Menard
January 8, 2015
I didn't get the chance to meet either of these wonderful fellows, but just wanted to send a message of love and support to my sweet friend Anna and her family.
Jody Katz
January 8, 2015
Peter will be remembered by all his friends at school. We've lost one of our own and we'll miss him.
January 8, 2015
Barbara you are such a special person in our world. This sudden terrible tragedy has us all in heartbreak. With love and hope to help with practical things,
Wendy Blair
Wendy Blair
January 8, 2015
My memories of Thom started in high school when I admired him for his whip-smart mind. When he showed up at my office in Minneapolis in 2004, it reminded me of what a truly nice man he was. He is deeply missed.
Dan Callahan
January 8, 2015
I had the chance to work with Tom on several occasions and always enjoyed his great expertise and sparkling wit.
Terry H
January 8, 2015
Words can never be adequate for such a loss. May God bless, comfort and strengthen you and your family. Thomas and Peter will be greatly missed.


Lisa Nickerson and Nelson Rimensnyder
Lisa Nickerson
January 8, 2015
I am saddened to hear of your loss and pray during this time that you find comfort in the love and comfort from our God and also the knowledge that Peter and Tom loved and were loved.

Dyer Salahadyn
January 8, 2015
Sorry for your loss.
January 8, 2015
Barbara and Anna, Sending you love, hugs, and wishes for peace.
Carrie Brown
January 8, 2015
January 8, 2015
I am so sorry for your loss. May the Most High God comfort you as you mourn the loss of your loved one. (Psalm 83:18)
January 8, 2015
Love you Barbara. Claire in Maine
January 8, 2015
So sorry for your loss!!! I am lost for words ?xoxo may they both rest in peace , sending prayers to you and all the family. John Ventilato and family
John Ventilato
Invite others to add memories
Share to let others add their own memories and condolences