Robert G. Loveridge

ROBERT G. LOVERIDGE Robert G. Loveridge, 72, of Paradise Valley, AZ, passed away peacefully in the arms of his wife/caregiver, Sue, on Wednesday, August 2, 2006. He was born on May 2, 1934 in Peoria, IL to Frank and Selma (Stenstrom) Loveridge. His brothers Frank and Chuck Loveridge, sister Charlotte (Loveridge) Williams, wife Carol (Feightner) Loveridge, and parents preceded him in death. Bob was a "star" basketball player when he graduated from Tremont High School, in Tremont, IL, in 1952. After receiving a one-time gift of $50 from his parents toward his college education, Bob paid his way through college and graduated from Illinois State (Normal) University in Normal, IL in 1957. After graduation, Bob briefly taught industrial arts and coached in Coal City and Morton, IL, before beginning his career with Field Enterprises/World Book Encyclopedia as a "door to door" salesman. He resigned after 21 years, as a Branch Manager, responsible for running a large sales organization consisting of hundreds of people. Bob was responsible for developing the "Love Letter", a creative idea used to recruit schoolteachers for sales positions. Bob excelled at developing innovative concepts, which enhanced the success of many people. In 1982, Bob bought a small magazine and founded what became an extremely successful publishing company, Sunshine Media, Inc. Sunshine Media published high quality trade magazines for the residential building, restaurant, medical and real estate industries, throughout the U.S. and Canada. Bob's successes stemmed from being self-made and self-motivated. He was known for his generosity, intelligence, loyalty, wry sense of humor and compassion. Bob had the unusual talent of surrounding himself with wonderful and competent people. Due to his genuine concern for others, many who worked with him were motivated to exceed even their own expectations. Bob retired after selling his companies, Sunshine Media and Sunshine Media Printing, Inc., in 2001, as CEO/Chairman of the Board. Bob enjoyed traveling, golfing, fishing, flying (earned his private pilot's license), attending sporting events and concerts, gin rummy, and movies, especially those starring John Wayne. He was also an avid reader of anything related to business, history, sports and biographies. Bob is survived by his wife, Sue (Plummer) Loveridge, Scottsdale, AZ; daughter Hallie, San Francisco, CA; son Matt and wife, Seattle, WA; and son Mark, his wife and two grandchildren of Tucson, AZ. A "Celebration of Life" was held at Valley Presbyterian Church Chapel, 6947 E. McDonald Drive, Paradise Valley, AZ, on Saturday, August 12th. Memorial contributions can be made in his name to Hospice of the Valley, 1510 E. Flower St., Phoenix, AZ 85014.

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