Joan Beth Beugen
Joan Beth Beugen nee Caplan, age 77, of Chicago, IL passed December 23, 2020. She is survived by her loving husband of 54 years Sheldon "Shel," daughter Sara, son in law Stephen, grandchildren Eli, Agnes, and Oscar, and brothers Richard and Norman (Rosemary Lopiano).

A graduate of Northwestern University, she was the Founder, CEO and Creative Director of Cresta Creative. For over 40 years she produced corporate and marketing communication and has literally hundreds of industry awards to her credit. She treasured the trusted relationships with her clients, many of which were sustained for decades.

Previously, she was the co-founder and president of The Creative Establishment, Inc., the nation's largest corporate presentation agency at the time with offices in Chicago, New York City and San Francisco.

She was named New York YWCA Entrepreneur of the Year, NAWBO Entrepreneur of the Year, and Chair of the Illinois Delegation to the White House Conference on Small Business. She has been a member of The Committee of 200, The Economic Club of Chicago, the Chicago and Florida chapters of the International Women's Forum (IWF), the IWF International Board of Directors, The Chicago Network, Northwestern University Committee of 100, and The Court Theater at the University of Chicago Board of Directors.

She will be remembered as a loving wife, mother, nana and leader and mentor to many.

To keep everyone safe and healthy, the interment service will be private. Memorial contributions may be made to WWF (World Wildlife Fund),

Arrangements by Chicago Jewish Funerals - Skokie Chapel, 847.229.8822,

To plant trees in memory, please visit our Sympathy Store.
Published by Chicago Tribune on Dec. 30, 2020.
No memorial events are currently scheduled.
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12 Entries
Dear Shel, Sara and family, She was so "special." Creative, caring and loving to her family and friends. She adored her grandchildren and we all adored her...and will never forget our "special" times together. We raised our daughters together. Joan just recently helped us with the video for our Goldie Gala. Working with her was always "fun." Soooo sorry for your loss. Goldie Wolfe Miller
Goldie Wolfe Miller
January 9, 2021
Oh, Joan - the incomparable sprite, so talented, friendly, and always optimistic. You will be greatly missed here, but I´m sure you´re in heaven working on a new "project". Sending my sympathies to Shel and Sara and your entire family.
Terry Savage
January 6, 2021
When I was new to Chicago, Joan always had a smile of welcome for me. We shared fun times at Film Club and in the shallow end of the pool. It is a pleasure to have known Joan.
Tobe Fine
January 5, 2021
Judith Barnard
January 3, 2021
So sorry for your loss. Enjoyed our lunch in your apartment a year ago and bumping into you both at Zabars. I was worried when she didn’t respond to an email in November and now of course I know why. Will be thinking of you both during winter storms. Dale
Dale Reiss
January 2, 2021
My daughter Claire told me about Joan´s passing after reading it on Sara´s Facebook page. I worked for Joan for a long time and she has always been important to me. I´m so sad for our loss.
Gerry Fabbri (previously Mooney)
January 1, 2021
Shel and family-I just learned of Joan´s passing from Debby-a great shock. The two of you were very special and supportive. My thoughts are with you.
Suzie Isaacs
December 31, 2020
Dear Shel, Sara, and family,
I am so very sorry for your loss. Joan was a very special person and she will be missed by many. I hope that wonderful memories will comfort you during this very difficult time. I will always remember the special times sitting on your porch in South Haven. I will think of her often and think of all of you also.
With love and sadness,
Susan Nusbaum
Susan Nusbaum
December 30, 2020
May wonderful memories of Joan comfort you and all who loved her. Sending caring thoughts from Minneapolis. Paula
Paula J. Beugen
December 30, 2020
Shel, Joan was a true force of nature with a zest for life and natural leadership skills. May her memory always give you a reason to smile. My condolences on your loss.
Linda Muskin
December 30, 2020
Shel, so sorry to see today´s paper announcement about Joan. Susan and I are thinking about you and hope you are doing well as can be expected with this tragedy.
Jerry Stewart
December 30, 2020
Our heart is heavy with the news of Joan´s passing. Our memory of our last get together in Naples will be everlasting. I had the privilege of serving as Treasurer under her leadership when she was President of Chicago IWF. She was a supporter and so great Generous of her time to support so Many. We will always think about her hospitality to make everything beautiful. Thanks Joan. You are forever in My heart. Michelle and Chuck
Michelle and Chuck Smead
December 29, 2020