RIchard "Dick" Standwood, advertising leader inspired leadership in others. Dick Stanwood never had shelves of advertising awards in his office. To him, it was more important for those in his charge to succeed. As a creative leader during the 70's and 80's at the Leo Burnett Advertising Co. in Chicago, IL. Stanwood never competed against his own employees. Instead,he created competitors. A great number of his proteges became major successes in the industry. Retired Chief Executive Officer Hall Adams says "Dick Stanwood was not only an outstanding creative person and leader, he was an exceptionally talented and entertaining presenter of the work." Dick Stanwood had a style that set him apart. At 6 foot 2inches and a Kennedy-esque accent, he was an imposing figure to agency people and clients alike.Renowned for his witty, yet dead-on accurate critiques in Burnette's Creative Review sessions, he had a way of keeping the creative stars humble and the newcomers inspired. Born March 26,1927 in Needham, MA., he graduated from Dartmouth college in 1949 .Dick Stanwood came to Leo Burnett in 1963 from Young and Rubicam in New York. In 1969 he was elevated to Executive Creative Director.In 1970 he was named to the Board of Directors and in 1982 he became President, Chief Creative Officer,Leo Burnett Company USA, a title he held until his retirement in 1985. Many of Burnett's success stories on United Air Lines, McDonalds Phillip Morris and others were created under his guidance. Richard Stanwood passed away on Sept. 12, in Palo Alto CA of a lingering illness. He is survived by his wife Nancy; daughter Joann; sons Peter and Carson; several grandchildren; and a new great-granddaughter.
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Published by Chicago Tribune on Sep. 16, 2010.