Frieda E. Nowland
1933 - 2021

Frieda E. Nowland

Frieda E. Nowland, 87, of La Crosse passed away Friday, April 2, 2021, at her home. She was born in Spring Grove, Minn., July 2, 1933, to Palmer and Margit (Landsverk) Mindrum. She was baptized into the Christian faith at Highland Prairie Lutheran Church and confirmed at Houston Lutheran Church. She graduated from Houston High School in 1950 and from Luther College in Decorah, Iowa, in 1954. Later earned library credentials from UW-Whitewater and a master's degree in media from UW-La Crosse.

Frieda married Ron Nowland in 1955, while he was a student at Luther Theological Seminary in St. Paul, Minn. They had three children, Paul, Naomi, and Jonathan and later adopted Grace, when she was 10 years old.

Over the years, in addition to raising her family, she was bookkeeper and assistant office manager at Shavex Corp in Glendale, Calif., private secretary to the sales manager at Telex Corp in St. Paul, taught social studies at Wanamingo, Minn., was librarian at Parker High School in Janesville, Wis., program director and volunteer coordinator at Norskedalen Nature and Heritage Center at Coon Valley, and owned and operated the Lutheran Bookstore in downtown La Crosse for 13 years, before retiring in 2002.

Volunteer involvement has included various duties at the churches her husband served in Hustler, Orfordville and Janesville, especially establishing several church libraries. In La Crosse, she served on the boards of Jail Ministry, Citizen Advocacy, Sons of Norway Wergeland Lodge, Norskedalen, Yggdrasil Society, Church Women United, Our Redeemer Lutheran Church and its Women's organization, was vice president and news editor of the ELCA La Crosse Area Synod Women, in its early years and served on several committees of the ELCA La Crosse Area Synod.

Interest and hobbies include reading, writing (especially family stories), crossword puzzles, cryptograms, traveling, bicycling, and helping Ron with his illustrated talks.

Frieda is survived by her husband, Ron; children, Naomi (Scott Johnson) Nowland of Clear Lake, Iowa, Jonathan (Jody Newgaard) Nowland of Onalaska, and Grace McMichale of Frederick, Okla.; three grandchildren, Zachary, Rachel and Ronald; five great-grandchildren, Michelle, Haleigh, Braydon, Jacob, and Adriana Frieda; a brother, Ellert (Jean) Mindrum of Caledonia, Minn.; and 25 nieces and nephews.

She was preceded in death by her parents; son, Paul and his wife, Tami; three brothers, Paul, Alf and Arne Mindrum; a sister, Ellen Olson; and two nieces.

A memorial service will be held at 2 p.m. Saturday, April 10, at Our Redeemer Lutheran Church, 2135 Weston St., La Crosse. Pastor Kathy Ingbritsen will officiate. A visitation will be held from 1 p.m. until time of service. Social distancing guidelines will be in effect and mask wearing will be mandatory.

The Dickinson Family Funeral Homes & Crematory is assisting the family with arrangements.

In lieu of flowers, memorials may be given to Our Redeemer Lutheran Church or Norskedalen Heritage Center, PO Box 235, Coon Valley, Wis., 54623.

Online condolences may be sent to the family at

To plant trees in memory, please visit our Sympathy Store.
Published by La Crosse Tribune on Apr. 4, 2021.
1:00p.m. - 2:00p.m.
Our Redeemer Lutheran Church
2135 Weston St., La Crosse, Wisconsin
Memorial service
Our Redeemer Lutheran Church
2135 Weston St., La Crosse, Wisconsin
Funeral services provided by:
Dickinson Family Funeral Homes
Sponsored by Dickinson Family Funeral Homes.
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6 Entries
Dear family. We are so sad to hear about Frida's passing. We have such nice memories about Frida. We met at Mindrum's Family Reunion first in 2004 and then in 2014, and she took us to Wisconsin and Norskedalen. In July 2016 Frida and family visited us at Haugtrø farm in Noway. They stayed just for one day, but we managed to get around and see a lot, and had great fun together. Frida was such a lively person and we are very happy to have learned to know her as a friend and part of our american Family.
Sigrun and Odd Haugtrø
April 16, 2021
My parents, Ernest and Grace Hanson, were longtime Yggrasil members with the Nowlands. I have sent a gift to Norskdahlen in Freida's memory. I hope to see you back at the YMCA, Ron!
Debbie Hanson
April 9, 2021
Dear Ron and family Judd and I are so sad to read of Frida's death. What a vibrant light she was in the La Crosse Area Synod for all the years I was there and way beyond. She is a dear sister in Christ and a wonderful witness in word, in deed and in hospitality. How we will all miss her. You have our deepest sympathy. April Ulring Larson and Judd Larson
April Ulring Larson
April 7, 2021
My thoughts and prayers are with the Nowland family at this time. My parents enjoyed Freida (and Ron´s) friendship while they were in Janesville. I also remember her as a friendly and helpful librarian at Parker High. She was a kind woman who will be missed.
Karen Rathbun (Kipfer)
April 6, 2021
My deepest sympathies to your whole family in Frieda's passing. I have many fond memories of Frieda and Ron while I was growing up, as well as the last few years in La Crosse. I have forwarded the obit to Fountain Lutheran. Wonderful pic from Mother's 100th birthday party.
Cheryl Olson
April 5, 2021
The Pribbenow Family
April 5, 2021