Carl Terzian
1935 - 2016
Forest Lawn - Hollywood Hills
6300 Forest Lawn Drive
Los Angeles, CA
October 22, 1935 - March 19, 2016 Carl Terzian, Southern California's 'Dean of Public Relations and Business Networking', Dies at Age 80. Carl Terzian, Founder and Chairman of the Board of Carl Terzian Associates, died peacefully Saturday, March 19, 2016, at Ronald Reagan UCLA Medical Center after a short illness. For 55 years Terzian provided public relations counsel to causes, organizations and individuals throughout the country. Serving over 5,000 clients, assisting hundreds of non-profit interests, and speaking before thousands of audiences, Terzian was nationally recognized and respected, especially for his unique style of business networking. By the time his firm reached its 40th year, people were calling Terzian the southland's 'Dean of Public relations.' Mr. Terzian represented many well-known figures including Tom Bradley, Norman Chandler and Norton Simon. He also managed singer Barry Manilow's philanthropic interests, handled Peter O'Malley's image when he was selling the Dodgers, and worked with Ronald Reagan when he was California's governor. Ultimately Terzian's civic service led to his being chosen President of the Los Angeles Fire Commission and appointed to the Mayor's Advisory council. Career Impact Mr. Terzian may have made his greatest impact hosting hundreds of networking meetings annually between executives of for-profit, non-profit and governmental organizations. His unique approach had each individual relate first their business roles, then the "back side of the business card," where participants found common interest in community involvement and contribution. In the education world his passionate support of alma mater USC, Woodbury University (its longest serving trustee), and California Lutheran University (which he helped found and served as a regent) were his crowning achievements. In appreciation of his talents and expertise Woodbury awarded Terzian an honorary Doctor of Business Administration degree in 1992. Youth Carl Terzian was born in Hollywood in 1935. He attended Bancroft Jr. High and Hollywood High School, then was elected Student Body President and graduated Magna Cum Laude from the University of Southern California in 1957. With an appearance on Groucho Marx's quiz show, "You Bet Your Life," Terzian came to the attention of then Senator John F. Kennedy, who invited him to Washington, D.C., Terzian went, leading to his selection by Secretary of State John Foster Dulles as one of President Eisenhower's international goodwill ambassadors. Mr. Terzian was director of public and church relations for the Lutheran Hospital Society of Southern California; dean and professor at Woodbury University; and public affairs director for architect Charles Luckman prior to establishing his own firm, Carl Terzian Associates, in 1969. Service to the Community Mr. Terzian supported non-profit efforts of every type. He credited the origin of his mission of helping others to upbringing in Hollywood's Hope Lutheran Church, where he was a member for over 74 years and often served on the church council. In time Terzian would serve as president of the California Pediatrics Center and the Southern California Youth Leadership Foundation; vice president of the Los Angeles Business Council and Project Concern; and as a director of the Armenian Film Foundation, California Museum of Science and Industry Advisory Board, and Freedoms Foundation at Valley Forge, among others. Family and Memorial Mr. Terzian is survived by his wife, Joan, his children from a previous marriage Jim (Carrie) and Charlotte, his three grandchildren, and his brother Richard (Bretta). A memorial service is pending. In lieu of flowers the family asks that donations in Carl Terzian's name be made to Hope Lutheran Church, 6720 Melrose Avenue, Hollywood, California 90038, or California Lutheran University in Thousand Oaks.

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Published by Los Angeles Times from Mar. 26 to Mar. 27, 2016.
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49 Entries
I count my friendship with Carl as one of the most important of my now 70-year life. His thoughtful, caring kindness continues to inspire me. I still think of him often and miss him very much.
John Tonsick
March 20, 2021
A kind, generous true gentleman - what a treasure you were Carl. May God bless you and yours always. Chas Pernice
Chas Pernice
March 20, 2019
Lighting this digital candle for eternity is a small, personal tribute to the brilliance of Carl's spirit, good deeds, and generosity.
Through the impact of all three, his light shines through the myriad lessons he taught so very, very many of us during his time with us, as we carry them forward in word, deed, and guiding memories.
"Life is God's Gift to Us.
What We Do With Our Life Is Our Gift To God "
Carl, what a Magnificent Gift you gave Him.
Marc Bachrach
April 11, 2017
Thanks for all the introductions to interesting people who always surrounded you Carl. You will be missed! Mike Wegge
Mike Wegge
April 11, 2017
March 1, 2017
I will never forget Carl's amazing networking opportunities. He was WAY ahead of his time, having everyone introduce the 'front' of their business card and the 'back'. I still have many friends and colleagues that I met through Carl. Glad to have known you!
Karen LuKanic
December 12, 2016
RIP Carl Terzian. I feel blessed to have been a part of your groups. You were always very kind, fair and thoughtful. You will be missed.
October 10, 2016
Dear Terzian Family:

I met Carl in early 1980 when I had just passed the bar and was starting out as a lawyer in California. He had been hired by Unocal to assist the legal department with its image. Carl became a dear friend and mentor throughout the rest of my legal career and personal life. His lessons formed my understanding of the business world, always focusing on integrity and follow through. He will be missed by everyone whose life he touched. Emily Boyle
June 27, 2016
Perhaps the finest human being I have ever known.
John Tonsick
May 30, 2016
Aside from my mother and father, no single person has had a more salutary impact on my life and career than this man. He was truly awesome.
Richard Stennes MD MBA FACEP
Former President American College of Emergency Physicians
April 20, 2016
I found an old article from LA Business Journal in 2009 with a photo of Carl at the Regency Club in Westwood -- I think that's the way I will remember him -- gracious, kind, and with an amazing memory for names, like a gracious king or an all-knowing "regent." Every lunch or breakfast with Carl was a dramatic journey as one-by-one people revealed the "other" side of their business card. In an era where conversation is being replaced by tweets, and business cards are digital, Carl was "old school" in the best sense. He always made me feel special -- one day I realized that's the way he made EVERYONE feel ... that's a gift. Maybe that's the best way to honor him -- make someone feel special, and give a little nod towards heaven and think of Carl. I was blessed to have known him.
Rob Loos
April 12, 2016
Carl was an amazing connector of non-profits and for profit professionals here in Southern California, and a profoundly eloquent communicator. I was proud to hear him give the keynote address at a PPP-LA annual conference where he shared not only that he was a proud alumnus from USC but also thankful for the care he received at USC Norris Cancer Center. Carl's passing will leave a void for all of us who knew and worked with him here in Los Angeles. My condolences to his wife Joan and his entire family.
Michael Andrulis
April 12, 2016
Carl was an amazing communicator and friend. It was a privilege knowing him. He will be sorely missed.
Karen Oxman
April 11, 2016
Memorial service: Saturday, April 9, Forest Lawn, Hollywood Hills, 12:30
April 8, 2016
What an honor it was to have met Carl and worked with him over the last several months. Carl graciously took on our small 501(c)(3) non-profit and was kind and generous and I learned a lot from him. He felt like a friend right from the start, somebody that was on your side. I was amazed at his networking abilities and his impeccable memory as he introduced everyone around his table. What a special man .... He was one of a kind. Thank you Carl for touching my life and so many others. Rest in peace.
Clare Cameron
April 8, 2016
Peggy Bopp
April 6, 2016
My condolences to the Terzian family. Thank you for sharing him with us. He will be deeply missed but I am very thankful to have known him. Rest in peace my friend.
Hanh Juzang
April 5, 2016
Carl was an amazing person and terrific example in many ways to all of us who were blessed to have known him. Rest in peace, Carl, and thanks for everything! God bless and condolences to your family.
Randy Goeken
April 4, 2016
Carl was a wonderful person who took pride in helping to make the world a better place. It was a privilege to know him and learn from him.
Randy Steinberg
April 1, 2016
My deepest condolences to Carl's family. Carl was the nicest, kindest, and most brilliant and giving person that I have known. He made the world a better place. I learned so much from him and feel blessed to have known him. I am sad that he is gone from our world. Rest in peace Carl and thank you for everything you have done.
Toby Mallen
April 1, 2016
Carl was one of the most kind, gentle and influential human beings I have ever known. He was a close friend and my mentor for the last 1o years. He was such a positive influence on our community and our nonprofits gained so much from him. I will miss his smile , humor, stories and uncanny memory! Rest in peace my friend.
Ron Burkhardt
March 31, 2016
Carl enriched my life. He touched so many people and made the world better than it was when he left. I miss him already.
Neil Sunkin
March 30, 2016
Rest in peace, my friend. Carl Terzian passed away on Easter Sunday. I met so many wonderful people through his networking luncheons. Thank you, Carl, for all you have done for non-profit organizations in Southern California. You will be missed!
Aaron Hanson
March 30, 2016
wendy Elgin
March 29, 2016
Amazing man. Fellow Trojan. Knew so many people and helped thousands. Great man. Too bad. So sad. All the best to his family and all the friends.
Larry Steven Londre
March 29, 2016
Deeply saddened by the death of a dear friend and one of the gentlest of gentlemen I've ever known, the one and only Carl Terzian. For decades he has connected tens of thousands of Angelenos with each other, with important causes, and with their own humanity and civility. There is no successor, there will not be another like Carl. But, we who knew him can honor his spirit and keep him alive in our hearts by living in service to the greater good. Love, respect, and gratitude. Condolences to the Terzian family. Carl made Los Angeles and the world a better place. You will be missed, dear man.
Jonathan Zeichner
March 28, 2016
Carl was a wonderful and talented man. We were all blessed to know him and our prayers are with all of his family.
Bret Prichard
March 28, 2016
I will always be grateful to Carl for showing me how to become the best person I possibly can be.
Tony Michelman
March 28, 2016
I was greatly impressed by Carl's' graciousness, steel-trap memory, and selfless commitment to supporting charities and anyone facing economic or other challenges. He is the epitome of a life well lived, and will be greatly missed.
Todd Moster
March 28, 2016
May heavy hearts soon be filled with wonderful memories of the joyful times together as we celebrate the life of a wonderful man who truly loved life, family and friends. What a treasure chest of memories. Carl, you will forever be part of the back side of my card. Thank you and God Bless.

Wendy Elgin-Silva
March 28, 2016
Carl was one of the funniest, most engaging people I had ever met. He allowed me to bring my strategic business, marketing & advertising experience to his unique personal branding acumen as I helped build the firm's consumer product PR business. His lessons on networking, public speaking and social responsibility were important ingredients for my success.

In a day long past the invention of the computer, databases and CRM, Carl was happy with his five rolodexes overflowing with thousands of contacts. His wife and his dog seemed to calm him most. Multiple breakfasts, lunches and dinners kept his client list full.

A wonderful boss, husband, father and advisor will be missed greatly by all...
Dan Pearlman
March 28, 2016
Carl was one SPECIAL man! Love, Yolee
Yolee Casagrande
March 28, 2016
He was my friend and mentor for over four decades. He will be deeply missed. He was a great soul and wonderful human being. My deepest condolences to his family and friends. He will always live on in our memories and in the ripple of his good deeds and in the life everlasting. I wrote this tribute on LinkedIn to him:
Dr. John Charnay
March 28, 2016
An irreplaceable loss- God bless this sweet mans soul.
Chas Pernice
March 28, 2016
Carl will always be remembered by me. He is what helped to make my ad agency successful. Yes, he will network in Heaven...
Louise Williams
March 28, 2016
Carl will be fondly remembered as the one of the best Cub Scouts of Pack 168 ever! He and the entire Terzian family are examples for all of us. We live in a better world for having
Carl walking amongst us.
Bob Curran
March 28, 2016
Carl was one of the finest people I've ever known. He was a great professional but an even greater human being... and his influence throughout the Los Angeles community will be felt for years. We'll miss him greatly.
Bruce Silverman
March 28, 2016
Carl, your kindness, connectedness, and compassion for so many will be long remembered. Few are, but you were and remain unique. I will miss you, a lot. Sending love -
K.C. Victor
March 28, 2016
I can only imagine the networking Carl will be doing in heaven. There will never be another Carl Terzian -- civic leader, philanthropist, mentor and friend. Carl is the Godfather of Los Angeles. I will miss dining at your tables, our wonderful talks and your kind handwritten notes.
Eric Grodan
March 28, 2016
I had the honor of knowing Carl for only a few years. I wish I had the pleasure of knowing him longer. He contributed so much to so many people in his lifetime and I know I will miss him as will many thousands of others he touched. Carl set an example we can all only hope to live up to.
Ken Keller
March 28, 2016
Condolences to the family and to those who worked closely with Carl over the years. I have very fond memories of dozens of networking lunches and breakfasts which Carl urged me to attend many years ago in order to share the back of my business card. There was nobody like Carl Terzian and I doubt there ever will be. I know there are thousands of us who will remember him and miss him always.
Rick Newberger
March 28, 2016
I met Carl shortly after moving to California. He took me under his wing and introduced me to Los Angeles. What a phenomenal spirit he was and continues to be. I am blessed to know him and grateful for his service to the business and political world and most importantly to humanity in his generosity. God Bless you Carl. You hold a special place in my heart always.
Deborah Peters
March 28, 2016
Carl was truly one of a kind - his memory was amazing. His compassion and warmth are qualities that I always admired in him. A great loss for so many people!
Jeffrey Janis
March 28, 2016
Much light and prayers to Carl and his entire family. He was truly a King among men, shared his love and caring freely and was there when needed. He demonstrated his faith, his brilliant memory, his honesty and integrity every day of his life . He will be remembered and held in our hearts. Janet Caminite
March 28, 2016
Carl is a remarkable man with an unparalelled ability to connect and remember the important aspects of the people he knew and loved.

I will miss him.

Andrew Low, CTFA
BNY Mellon Wealth Management
Andrew Low
March 28, 2016
I felt honored and privileged to have known Carl Terzian and to have been part of his wonderful networking group. He made a difference in my life and taught me the importance of building relationships. He made me realize the value of the backside of one's business card - the things that truly matter. Family, civic engagement, service to those less fortunate, God and spirituality. He is an angel watching over all of us. Hopefully we never forget what he taught us.
Marlene Carney
March 28, 2016
Carl made a difference in thousands of our lives, stressing the importance of "the other side of the card". Thank you Carl!
March 28, 2016
Carl was always generous with his time and advice. In the early years of my company, Carl was so helpful. I always appreciated his support and guidance. Rest in peace Carl, you will be missed.
Larry Kosmont
March 28, 2016
Carl was a mentor and a father figure to me and to countless others. He made a profound difference in my life. I will always be grateful to him and treasure his friendship. God's speed, Carl Terzian.
March 27, 2016
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