October 22, 1935 - March 19, 2016 Carl Terzian, Southern California's 'Dean of Public Relations and Business Networking', Dies at Age 80. Carl Terzian, Founder and Chairman of the Board of Carl Terzian Associates, died peacefully Saturday, March 19, 2016, at Ronald Reagan UCLA Medical Center after a short illness. For 55 years Terzian provided public relations counsel to causes, organizations and individuals throughout the country. Serving over 5,000 clients, assisting hundreds of non-profit interests, and speaking before thousands of audiences, Terzian was nationally recognized and respected, especially for his unique style of business networking. By the time his firm reached its 40th year, people were calling Terzian the southland's 'Dean of Public relations.' Mr. Terzian represented many well-known figures including Tom Bradley, Norman Chandler and Norton Simon. He also managed singer Barry Manilow's philanthropic interests, handled Peter O'Malley's image when he was selling the Dodgers, and worked with Ronald Reagan when he was California's governor. Ultimately Terzian's civic service led to his being chosen President of the Los Angeles Fire Commission and appointed to the Mayor's Advisory council. Career Impact Mr. Terzian may have made his greatest impact hosting hundreds of networking meetings annually between executives of for-profit, non-profit and governmental organizations. His unique approach had each individual relate first their business roles, then the "back side of the business card," where participants found common interest in community involvement and contribution. In the education world his passionate support of alma mater USC, Woodbury University (its longest serving trustee), and California Lutheran University (which he helped found and served as a regent) were his crowning achievements. In appreciation of his talents and expertise Woodbury awarded Terzian an honorary Doctor of Business Administration degree in 1992. Youth Carl Terzian was born in Hollywood in 1935. He attended Bancroft Jr. High and Hollywood High School, then was elected Student Body President and graduated Magna Cum Laude from the University of Southern California in 1957. With an appearance on Groucho Marx's quiz show, "You Bet Your Life," Terzian came to the attention of then Senator John F. Kennedy, who invited him to Washington, D.C., Terzian went, leading to his selection by Secretary of State John Foster Dulles as one of President Eisenhower's international goodwill ambassadors. Mr. Terzian was director of public and church relations for the Lutheran Hospital Society of Southern California; dean and professor at Woodbury University; and public affairs director for architect Charles Luckman prior to establishing his own firm, Carl Terzian Associates, in 1969. Service to the Community Mr. Terzian supported non-profit efforts of every type. He credited the origin of his mission of helping others to upbringing in Hollywood's Hope Lutheran Church, where he was a member for over 74 years and often served on the church council. In time Terzian would serve as president of the California Pediatrics Center and the Southern California Youth Leadership Foundation; vice president of the Los Angeles Business Council and Project Concern; and as a director of the Armenian Film Foundation, California Museum of Science and Industry Advisory Board, and Freedoms Foundation at Valley Forge, among others. Family and Memorial Mr. Terzian is survived by his wife, Joan, his children from a previous marriage Jim (Carrie) and Charlotte, his three grandchildren, and his brother Richard (Bretta). A memorial service is pending. In lieu of flowers the family asks that donations in Carl Terzian's name be made to Hope Lutheran Church, 6720 Melrose Avenue, Hollywood, California 90038, or California Lutheran University in Thousand Oaks.
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Published by Los Angeles Times from Mar. 26 to Mar. 27, 2016.